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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: May 2012

How To Be A “Flawsome” Brand

How To Be A “Flawsome” Brand

We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share the same space? Companies are comprised of people, who inherently make mistakes. As our online identities absorb our “true selves”, businesses must...

The Magic Word For Social Media Marketing

The Magic Word For Social Media Marketing

I want to share one of my favorite words with you. It has magical properties for social media. And it reminds me of a certain Lauryn Hill song that was probably my introduction to its definition, in all its universal...