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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: July 2012

Social Proof Our Online Marketing Reality

Social Proof: Our Online Marketing Reality

Social proof lives on bookshelves, where a glimmering “O” sticker signifies certain novels as worthy of Oprah Winfrey’s approval. Social proof greets us on highways, as we whiz past “Over 247 Billion Served” signs attached to those famous golden arches....

5 Essential E-commerce Elements

For small business owners with e-commerce on the brain, this is the bare-bones introduction to an effective online purchasing experience. Every essential component of an e-commerce solution deserves a textbook explanation unto itself, but we haven’t got the time. Canadians...