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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: July 2015

Improving Customer Retention In The Digital Age

Winning new customers is freakin’ expensive. Like, up to seven times more expensive than retaining existing customers. Competing in the content-bloated digital landscape doesn’t help, either. It’s not enough to be the loudest. Your small business needs to be everywhere....