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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: April 2016

5 Essential E-commerce Elements [2016 UPDATED]

5 Essential E-commerce Elements [2016 UPDATED]

In 2012 Sarah here at Navigator Multimedia published 5 Essential E-commerce Elements, and it’s consistently been one of our most read articles. Given it’s nearly 4 years old now, we figured the topic deserved revisiting. Canadians will spend more than 30 billion dollars...

analytics-tagmanager

Configuring Cross Domain Tracking With Google Tag Manager

Cross domain tracking with Google Tag Manager (GTM) is an excellent way to ensure you don’t lose Google Analytics data when users move between your different domains during the same session. This post will cover the set up steps, with...

Step by Step, The Easiest Way to Set Up AdWords Remarketing

There are 3 ways to implement AdWords Remarketing: Place a tracking tag on your website (AdWords) Google Tag Manager Google Analytics This guide will show you step-by-step, how to set up AdWords remarketing lists through Google Analytics. Managing your remarketing...