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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: May 2013

So You Wanna be an Online Authority? Here's How to Get Started [Part 2]

Do you ever look back on your career and wonder, “How did I get here?” You might chalk it up to dumb luck. Maybe you just happened to be at the right place at the right time. Or maybe, just...

online-authority

So You Wanna be an Online Authority? Here's How to Get Started [Part 1]

Tough love. It’s usually not my style around here. But previously when we were talking about the authority-boosting Google algorithm change, I got a bit snarky on the subject of “boring” industries. “Ah, your industry is ‘boring’? Right.  Sounds like an...

5 Cool Ways to Promote Your Business on Instagram

5 Cool Ways to Promote Your Business on Instagram

Remember the popular kids in high school? You thought they were so cool because they always appeared to be having the most fun. They were probably having about as much fun as you were, but what you saw on the...

6 Tips For Getting Started on Instagram

6 Tips For Getting Started on Instagram

Remember when Facebook acquired Instagram for $1 billion in cash and stock?  Zuckerberg and co. was on to something: the power of visual social media. Instagram is an online photo sharing and social media service that lets you take pictures with...

Plain Language, Please What Are ‘Backlinks’

Plain Language, Please: What Are 'Backlinks' ?

First of all, know this: ‘backlinks’ and ‘inbound links’ mean the same thing. If you’ve heard either flung around in conversation and felt only vaguely certain of their definition, you’re not alone. You heard it here: Backlinks (and inbound links)...

5 Signs It’s Time to Hire a Business Blogger

5 Signs It's Time to Hire a Business Blogger

I remember watching bobsledding events during the Vancouver 2010 Winter Olympics and thinking, “That looks so easy! I could do that!” As a Crazy Carpet master in my playground years, surely I had the finesse for professional bobsledding. How hard...