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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: April 2020

Ecommerce News: 4 Things You Should Know

The landscape of ecommerce is quickly evolving, especially with a recent influx of consumers relying on digital means to buy from businesses. At Navigator, we’ve been apart of a growing demand for companies to join ecommerce and make their products available...

Large magnet attracting emails

3 Ways [with examples] Your Business Can Use Content To Incentivize A Conversion

Looking to build your email list? Lead magnets are an effective marketing strategy that can help grow your email list while giving your new subscribers something in return.  Despite the myriad of options for digital communication, email remains the golden...

Google Search Console Adds COVID-19 Announcement Controls

Google has implemented a new announcement feature that highlights a website’s COVID-19 updates in search results. Here’s how your organization can take advantage of this tool to spread time-sensitive announcements about the coronavirus.  The circumstances of COVID-19 are rapidly changing...

dog wearing glasses

Navigator’s New Remote Team

There is one undeniable benefit of working from home, as the Navigator team has discovered during our remote work amid COVID-19: our new co-workers.  During the coronavirus pandemic, Navigator has been practising physical distancing by having our team work from...