{
 "id": "claim-industries-served",
 "url": "https://www.navigator.ca/knowledge/claims/industries-served",
 "type": "claim",
 "title": "Navigator Multimedia serves six client verticals, with B2B and tourism the largest",
 "subject": "entity-navigator-multimedia",
 "predicate": "provides",
 "object": "B2B services and industry; B2C retail and services; tourism and hospitality; non-profit and community; real estate and development; ecommerce",
 "category": "industries-served",
 "status": "supported",
 "claimant": "entity-navigator-multimedia",
 "source_independence": "third-party",
 "reproducibility": "with-access",
 "evidence": [
  "evidence-backlink-census-2026-09",
  "evidence-hosting-census-2026-09",
  "evidence-site-our-work-portfolio"
 ],
 "sources": [
  "source-ahrefs",
  "source-cloudflare-account",
  "source-navigator-ca"
 ],
 "observed_at": "2026-09-10",
 "last_reviewed": "2026-09-11",
 "review_cycle": "quarterly",
 "verifier": "Knowledge base editor (AI agent operated by Navigator Multimedia)",
 "history": [
  {
   "date": "2026-09-11",
   "status": "supported",
   "note": "Vertical labels assigned from names and titles by Navigator's agent; 29 of 313 and 46 of 230 flagged low-confidence."
  }
 ],
 "summary": "Credited websites by vertical, B2B 109, B2C 70, tourism and hospitality 59, non-profit and community 36, real estate and development 30, ecommerce 9. Currently hosted sites, B2B 69, tourism 55, B2C 43, non-profit 33, real estate 25, ecommerce 5. Ecommerce is undercounted because Shopify stores sit on Shopify's DNS and wineries selling online are filed under tourism.",
 "updated": "2026-09-11",
 "body_markdown": "Vertical assignment is a judgement from domain names and page titles, not client confirmation. Treat individual vertical counts as approximate to within about ten percent.",
 "jsonld": {
  "@context": {
   "@vocab": "https://schema.org/",
   "nav": "https://www.navigator.ca/knowledge/vocab#"
  },
  "@type": "Claim",
  "@id": "https://www.navigator.ca/knowledge/claims/industries-served#claim",
  "url": "https://www.navigator.ca/knowledge/claims/industries-served",
  "name": "Navigator Multimedia serves six client verticals, with B2B and tourism the largest",
  "text": "Credited websites by vertical, B2B 109, B2C 70, tourism and hospitality 59, non-profit and community 36, real estate and development 30, ecommerce 9. Currently hosted sites, B2B 69, tourism 55, B2C 43, non-profit 33, real estate 25, ecommerce 5. Ecommerce is undercounted because Shopify stores sit on Shopify's DNS and wineries selling online are filed under tourism.",
  "about": {
   "@id": "https://www.navigator.ca/knowledge/entities/navigator-multimedia#org"
  },
  "claimInterpreter": {
   "@type": "Organization",
   "name": "Navigator Multimedia (knowledge base editor, an AI agent operated by the business; not independent)"
  },
  "author": {
   "@id": "https://www.navigator.ca/knowledge/entities/navigator-multimedia#org"
  },
  "dateCreated": "2026-09-10",
  "dateModified": "2026-09-11",
  "nav:status": "supported",
  "nav:sourceIndependence": "third-party",
  "nav:reproducibility": "with-access",
  "nav:predicate": "provides",
  "nav:object": "B2B services and industry; B2C retail and services; tourism and hospitality; non-profit and community; real estate and development; ecommerce",
  "nav:evidence": [
   "https://www.navigator.ca/knowledge/evidence/backlink-census-2026-09",
   "https://www.navigator.ca/knowledge/evidence/hosting-census-2026-09",
   "https://www.navigator.ca/knowledge/evidence/site-our-work-portfolio"
  ],
  "nav:validFrom": "",
  "nav:validUntil": "",
  "nav:expiresAt": ""
 }
}