{
 "id": "industry-b2b",
 "url": "https://www.navigator.ca/knowledge/industries/b2b",
 "type": "industry",
 "title": "B2B, trades and professional services",
 "vertical_key": "B2B",
 "answer_page": "/knowledge/web-design-for-contractors-and-trades",
 "page_title": "Web design for contractors and trades",
 "answer_lead": "Navigator Multimedia has built and hosted websites for {n} credited businesses in the trades, construction, manufacturing and professional services, the largest single group in its client record.",
 "summary": "The largest group in the credit census. Electrical and mechanical contractors, excavation, drywall, railings, cranes, truck bodies, forestry, water treatment, IT services, safety training, law firms and accountants.",
 "updated": "2026-09-11",
 "body_markdown": "Trades and contractors are the deepest vertical in the record and the one with the longest continuous run. The census counts law firms and accounting practices here as professional services rather than splitting them out; where a sub-count is defensible it is stated on the answer page.\n\nThe demand data behind this page is national rather than local: \"contractor website design\" and \"electrician website design\" carry more Canadian search volume than any Kelowna-qualified variant, and neither is geographically contested. Navigator already ranks first in Canada for \"electrician marketing\" from a blog post, which suggests the vertical is winnable with a page actually built for it.",
 "jsonld": {
  "@context": {
   "@vocab": "https://schema.org/",
   "nav": "https://www.navigator.ca/knowledge/vocab#"
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  "@type": "DefinedTerm",
  "@id": "https://www.navigator.ca/knowledge/industries/b2b#term",
  "url": "https://www.navigator.ca/knowledge/industries/b2b",
  "name": "B2B, trades and professional services",
  "description": "The largest group in the credit census. Electrical and mechanical contractors, excavation, drywall, railings, cranes, truck bodies, forestry, water treatment, IT services, safety training, law firms and accountants.",
  "inDefinedTermSet": {
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   "name": "Navigator Multimedia client record"
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 }
}