{
 "id": "industry-b2c",
 "url": "https://www.navigator.ca/knowledge/industries/b2c",
 "type": "industry",
 "title": "B2C, retail, health and personal services",
 "vertical_key": "B2C",
 "answer_page": "/knowledge/retail-and-health-web-design",
 "page_title": "Retail, health and personal services web design",
 "answer_lead": "Navigator Multimedia has built and hosted websites for {n} credited retail, clinic, wellness and personal services businesses.",
 "summary": "Retail, dental and medical clinics, day spas, fitness, bridal, cleaning and restaurants that are not destination-driven.",
 "updated": "2026-09-11",
 "body_markdown": "The boundary between this vertical and tourism is a judgement call, made consistently: a restaurant that people travel to the Okanagan for is filed under tourism, a restaurant that serves the neighbourhood is filed here. Motels are tourism. Dental clinics are here.\n\nDental is the sub-segment with real national search volume, but the census does not currently carry a defensible count of dental clients specifically, so no dental answer page is published.",
 "jsonld": {
  "@context": {
   "@vocab": "https://schema.org/",
   "nav": "https://www.navigator.ca/knowledge/vocab#"
  },
  "@type": "DefinedTerm",
  "@id": "https://www.navigator.ca/knowledge/industries/b2c#term",
  "url": "https://www.navigator.ca/knowledge/industries/b2c",
  "name": "B2C, retail, health and personal services",
  "description": "Retail, dental and medical clinics, day spas, fitness, bridal, cleaning and restaurants that are not destination-driven.",
  "inDefinedTermSet": {
   "@type": "DefinedTermSet",
   "name": "Navigator Multimedia client record"
  }
 }
}