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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: adwords

tofu-content

Content Marketing: Writing TOFU content for your business blog

No, you don’t need to be a vegetarian restaurant to publish TOFU content! In the world of digital marketing we sure love our abbreviations. I’m going to take the top of your sales funnel and apply it to your customer journey...

choosing a ppc agency

Before You Sign On For PPC Management, Ask These 5 Questions

If you’re new to Pay Per Click (PPC) marketing, you already know one thing: it’s hard to figure out who can do a good job for you. Finding a trustworthy digital marketing agency for PPC management can be hard. It’s...

adwords-price-extensions

New Google Adwords Feature: Price Extensions

Google recently rolled out a new feature for Adwords advertising accounts: Price Extensions. What are Adwords Price Extensions? These extensions allow advertisements on Google Search to display a list of products/services and their prices. This extension is exciting for a few...

blog feature image technology

Top 5 Google Marketing Tips for 2016

We know how easy it can be to neglect your advertising efforts when you’re rushing to get everything else done, which is all the time for most business owners. Therefore, we at Navigator Multimedia wanted to share our top 5...