Post Contents: Introduction Building a Powerful Marketing Network Website Tagging Overview What happens when a Floodlight Tag is added? What kind of information is collected? Conclusion Introduction The tourism industry in British Columbia is undergoing some pretty radical change. In...
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So, you own a small company and you’re not seeing as much growth as you’d like. You’ve listened to the countless professionals telling you about the importance of digital marketing and have even joined multiple social media platforms like Facebook,...
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I didn’t go to marketing school. My undergraduate degree had me deconstructing modern Canadian literature, and writing thousands of words on the appearance of alliteration in Sylvia Plath poems. Critical theory, I owned it. Web design? I had a bit...
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The Chinese buffet seemed like the right choice for dinner that night. Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...
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A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share. On the importance of structuring an understanding of the personality, preferences, and contexts of a...
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After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Previously we outlined the basics and benefits of incorporating...
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You might not remember your high school quarterback’s name, but I’ll bet that you’d recognize the team mascot anywhere. Memorable, symbolic, and exaggerated in fun, mascots represent the team as a whole, giving audiences a focal point throughout every game....
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In 2012 Sarah here at Navigator Multimedia published 5 Essential E-commerce Elements, and it’s consistently been one of our most read articles. Given it’s nearly 4 years old now, we figured the topic deserved revisiting. Canadians will spend more than 30 billion dollars...
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We know how easy it can be to neglect your advertising efforts when you’re rushing to get everything else done, which is all the time for most business owners. Therefore, we at Navigator Multimedia wanted to share our top 5...
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You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...
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“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But what if you want more than just success in your industry? What if you want to be the best in...
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It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on camping trips and grazes in the sun, you’re stuck inside, getting pastier by the minute. By the time Friday finally...
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