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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: SEO

Google Search Console Adds COVID-19 Announcement Controls

Google has implemented a new announcement feature that highlights a website’s COVID-19 updates in search results. Here’s how your organization can take advantage of this tool to spread time-sensitive announcements about the coronavirus.  The circumstances of COVID-19 are rapidly changing...

Understanding Website Speed & How It Impacts Your Online Success

Website speed can make or break the success of your online presence. When your website is too slow, you risk users becoming impatient and abandoning your site. Online users expect your website to perform quickly. This means that a negative...

tofu-content

Content Marketing: Writing TOFU content for your business blog

No, you don’t need to be a vegetarian restaurant to publish TOFU content! In the world of digital marketing we sure love our abbreviations. I’m going to take the top of your sales funnel and apply it to your customer journey...

Improve your DMO Facebook page in 3 minutes (or less)

In digital marketing, we often like to start by assessing an organization against criteria of best-practices. This process can take the form of an SEO audit or something brief and specific like verifying your Facebook page. I help businesses and...