12 Best CRM Software for Real Estate Agents in 2025
Being a real estate agent means your most valuable asset isn't a listing; it's your relationships. But wow, managing those relationships can feel like a full-time job on its own. You're juggling client follow-ups, tracking leads from a dozen different places, and trying to remember key details from conversations you had weeks ago. Those sticky notes all over your monitor? That massive spreadsheet? Let's be honest, they just aren't cutting it anymore. They're probably costing you deals.
This is where the right crm software for real estate agents completely changes the game. A good CRM is like your digital command centre. It organizes your contacts, automates your follow-ups, and makes sure no lead ever slips through the cracks. It's all about working smarter, not harder.
We've done the heavy lifting for you. In this guide, we'll break down the best real estate CRMs out there. We’ll look at what makes them special, who they’re for, how much they cost, and what the potential downsides are. Each one has screenshots and direct links, so you can see exactly how they work. Our goal is simple: to help you find the perfect platform to organize your business, nurture your relationships, and ultimately, close more deals. Let's dive in.
1. Follow Up Boss
Follow Up Boss is a big name in the world of crm software for real estate agents, and for a good reason. It’s built just for real estate, with a big focus on speed and making sure no lead gets left behind. If your phone is constantly buzzing with new leads from Zillow, your website, or social media, this platform is amazing at getting them to the right agent on your team, instantly. It’s all about fast, organized follow-up.
The platform’s real magic is in its simplicity and how well it connects with other tools. It hooks up with over 200 lead sources, so everything flows into one clean dashboard. You can call, text, and email right from the system, which keeps all your conversations in one tidy place. Its mobile app is also top-notch, making it easy to run your business from anywhere.
Key Features & Pricing
- Best For: Busy teams and individual agents who are all about rapid lead response and conversion.
- Standout Features: Advanced lead routing (so everyone gets a fair share), team inboxes for calling/texting, and "Smart Lists" that automatically tell you who to contact next.
- Pricing: Plans start at $57 USD/user/month (billed annually). They offer a 14-day free trial.
- Link: Follow Up Boss Website
2. Top Producer
Top Producer has been a staple in the crm software for real estate agents space for decades. It's one of the most established platforms you can get. Its main strength is how deeply it connects with the MLS, letting you pull data directly into beautifully branded market reports. This is a fantastic tool for agents who want to give real, data-driven value to their clients, especially those working across Canada and the US.
The platform does more than just manage contacts; it offers features for the whole client journey. You can manage transactions, automate lead responses by text and email, and even add on services like lead generation. Some folks find its interface a bit complex compared to newer systems, but its huge feature set and powerful reporting make it a solid all-in-one solution for agents who need more than just a basic CRM.
Key Features & Pricing
- Best For: Individual agents and teams who need strong MLS reporting features and an all-in-one transaction management system.
- Standout Features: Branded Market Snapshot reports with live MLS data, optional "Smart Targeting" for farming, and "Social Connect" for social media leads.
- Pricing: Plans start at $129 USD/month for the Pro plan. Team bundles for 5-10 users are also available.
- Link: Top Producer Website
3. IXACT Contact
IXACT Contact is a well-rounded crm software for real estate agents, and it’s especially popular here in Canada for its straightforward style and pricing. It's designed to be an all-in-one solution that helps you stay organized and nurture your client relationships without a massive learning curve. It really shines with its built-in marketing features, giving you ready-to-go content that keeps you top-of-mind with your sphere of influence.
The platform is fantastic for agents who want a system that just works right out of the box. Its automated "Keep in Touch" reminders for calls, birthdays, and anniversaries mean you never miss a chance to connect. The done-for-you monthly e-newsletter is a huge time-saver, delivering valuable content to your contacts automatically. For agents in Kelowna looking to build their online presence, the optional agent websites offer a seamless way to capture and manage leads.
Key Features & Pricing
- Best For: Individual agents and small teams, particularly in Canada, who want an easy-to-use CRM with strong, built-in marketing.
- Standout Features: Done-for-you monthly e-newsletter, automated "Keep in Touch" call reminders, and integrated agent websites with IDX options.
- Pricing: The core CRM starts at $45 CAD/month (billed annually). Website and social media add-ons cost extra. They offer a 5-week free trial.
- Link: IXACT Contact Website
4. Wise Agent
Wise Agent stands out as an incredibly well-rounded and affordable crm software for real estate agents, especially for those just starting out or running a small team. It’s been around for a while, and that experience shows in its solid feature set that covers everything from lead management and drip campaigns to full transaction coordination. They’ve built a platform that aims to be the command centre for your real estate business.
What really makes Wise Agent special is its commitment to customer support, offering 24/7 live help. This is a huge plus if you’re not super tech-savvy and need a hand getting things set up. The platform provides a ton of value with built-in landing pages, marketing automation, and document storage, all without the hefty price tag of some other options. It's a smart, budget-friendly choice.
Key Features & Pricing
- Best For: Solo agents and small teams looking for a powerful, all-in-one CRM without a high monthly cost.
- Standout Features: 24/7 live customer support, comprehensive transaction management checklists, and integrated marketing tools like landing pages and newsletters.
- Pricing: A flat rate of $49 USD/month or $499/year, which includes up to five team members. A 14-day free trial is available.
- Link: Wise Agent Website
5. Real Geeks
Real Geeks is a popular all-in-one solution that pairs a powerful IDX website with a fully integrated crm software for real estate agents. It’s built for agents who want a single system to capture, nurture, and convert leads without juggling multiple platforms. By bundling in lead generation tools like Facebook ads, it creates a seamless pipeline from a person's first click to a closed deal, all under one roof.
The platform really shines by keeping everything connected. When a lead signs up on your Real Geeks website to see a home, they're instantly added to the CRM, and you can trigger automated follow-ups. The system includes an AI assistant to engage new leads right away, and its clear add-on menu lets you scale your marketing as you grow. If you're looking for an effective website and CRM combo to support your marketing, a well-planned content strategy is key. Learn more about real estate content marketing to get the most from your platform.
Key Features & Pricing
- Best For: Agents and teams looking for an integrated website, CRM, and lead generation system from a single vendor.
- Standout Features: Included IDX website with property alerts, built-in CRM with AI assistant, and optional lead generation services for Facebook and PPC.
- Pricing: Custom pricing based on the number of users and selected add-ons. You’ll have to contact them for a quote.
- Link: Real Geeks Website
6. kvCORE (Inside Real Estate)
kvCORE is a true all-in-one platform often given to agents through their brokerage, making it a powerful and affordable starting point. It's way more than just a contact manager; it’s a whole business ecosystem that gives you an IDX website, a smart crm software for real estate agents, and a bunch of marketing automation tools right out of the box. Think of it as the central hub for your entire online presence.
The platform’s real strength is how integrated it is. The AI-driven CRM automatically nurtures leads that come through your kvCORE website, sending them relevant listings and follow-ups without you lifting a finger. It helps you manage your pipeline with behavioural tracking, so you know exactly when a lead is getting serious. Because it's an enterprise-grade solution, it's built to scale with you or your team.
Key Features & Pricing
- Best For: Agents whose brokerages provide it, and teams looking for an all-in-one website, marketing, and CRM solution.
- Standout Features: AI-powered Smart CRM, built-in IDX websites, automated property marketing (CORE ListingMachine), and extensive add-ons.
- Pricing: Pricing isn't public and is typically provided by quote. Many agents get access through their brokerage (like eXp Realty or RE/MAX).
- Link: kvCORE Website
7. BoomTown
BoomTown offers a complete, all-in-one package that goes beyond a typical crm software for real estate agents. It's a full growth platform designed for teams and brokerages that want everything under one roof: a lead-generating IDX website, digital advertising, and a predictive CRM that tells you who is most likely to buy or sell next. It’s built to systemize your entire process, from that first lead to the final closing.
What really makes BoomTown stand out is its optional managed services. Their "Success Assurance" program acts like an inside sales team, engaging and qualifying your new leads 24/7. This means your agents only get handed warm, conversation-ready leads, which frees them up to focus on what they do best. That combo of technology plus service is a powerful way to scale a real estate business.
Key Features & Pricing
- Best For: Real estate teams and brokerages wanting an all-in-one platform with a website, lead generation, and managed follow-up services.
- Standout Features: Predictive CRM with "Hot Sheets," optional Success Assurance lead qualification service, and fully integrated IDX websites and digital advertising.
- Pricing: Pricing isn't publicly available and requires a custom quote. It often involves a setup fee and an annual commitment.
- Link: BoomTown Website
8. CINC (Commissions Inc.)
CINC is a powerful, all-in-one platform built for high-performing teams that need both lead generation and a robust crm software for real estate agents. It stands out by tightly integrating paid lead sources like Google and Facebook directly into its system. If your growth plan is built on aggressive online advertising, CINC organizes that entire journey from ad click to client closing in one place. It’s made for serious volume.
The platform is more than a simple database, offering automated nurture campaigns called "AutoTracks" and a dedicated suite to manage listings. Its core strength is turning cold online leads into appointments. While the initial investment requires a custom quote and a commitment to ad spend, its add-on features like AI assistants are clearly priced, letting teams scale their tech as they grow.
Key Features & Pricing
- Best For: Real estate teams focused on converting high volumes of paid online leads.
- Standout Features: Integrated Google/Facebook lead generation, "AutoTracks" for automated follow-up, and optional CINC AI for lead qualification.
- Pricing: Base pricing requires a custom quote. Add-ons like CINC AI and dialers have published pricing.
- Link: CINC Website
9. Propertybase (by Lone Wolf)
Propertybase is an enterprise-level solution for brokerages and large teams that need a highly customized crm software for real estate agents. It's built on the powerful Salesforce platform, which means you get incredible flexibility to build the exact workflows your business needs. It's designed to be the central hub for everything from lead management to closing and beyond.
The platform shines by integrating directly with MLS feeds and powering your website, creating a seamless experience for both agents and clients. This integration ensures that your website and CRM are always in sync… a huge deal for managing listings and leads effectively. With the backing of Lone Wolf's massive software suite, it offers a deeply connected ecosystem. This level of customization also means that a strong website design for real estate is key to making the most of it.
Key Features & Pricing
- Best For: Large teams and brokerages that need a fully customizable, enterprise-grade solution built on Salesforce.
- Standout Features: Salesforce-native CRM with MLS/listing workflows, integrated websites, and extensive data synchronization.
- Pricing: Pricing isn't publicly listed and is customized based on the scope of the project.
- Link: Propertybase Website
10. Lone Wolf Relationships
Lone Wolf Relationships is a modern, lightweight crm software for real estate agents who live inside their email inbox. It's designed to streamline your day-to-day work by syncing perfectly with Gmail or Outlook, making it a natural extension of how you already operate. The platform focuses on simplicity and smart automation, helping you manage contacts and nurture leads without a steep learning curve. It’s an ideal choice for agents who want powerful tools without feeling overwhelmed.
The standout feature here is its AI-assisted email composer, which helps you craft the perfect message quickly. Combine that with its tight integration into the wider Lone Wolf ecosystem, and you get a seamless flow from lead nurture (Relationships) to creating CMAs (Cloud CMA) and managing deals (Transactions). This makes it a compelling hub for agents already using or considering Lone Wolf’s other popular products.
Key Features & Pricing
- Best For: Individual agents and small teams who prefer an email-centric workflow and value integration with other Lone Wolf tools.
- Standout Features: AI email composer and automation, unified contact and calendar sync with Gmail/Outlook, and direct integration with Cloud CMA and Transactions.
- Pricing: Pricing is typically bundled with other Lone Wolf products. You'll need to contact their sales team for a custom quote.
- Link: Lone Wolf Relationships Website
11. AgentLocator
AgentLocator is a standout crm software for real estate agents in Canada, offering a complete ecosystem with its IDX websites and built-in lead management tools. It’s designed for agents who want an all-in-one solution that integrates their website directly with their client relationships. With a strong focus on the Canadian market, it provides deep, multi-board MLS support and transparent pricing in Canadian dollars, which is a huge plus for local realtors in Vernon or Penticton.
The platform shines by tying lead generation, like PPC campaigns, directly into the CRM for seamless tracking and follow-up. You get a system where new leads from your site are instantly organized, ready for you to call, text, or add to a drip campaign. It also offers powerful add-ons like an AI bot to engage leads 24/7, making it a robust engine for agents looking to scale their lead efforts under one roof.
Key Features & Pricing
- Best For: Canadian agents and brokerages wanting an integrated website, CRM, and lead generation platform.
- Standout Features: Deep Canadian MLS/board feeds, built-in PPC management, and an optional AI assistant for automated lead nurturing.
- Pricing: Packages start at $199 CAD/month, plus a one-time setup fee. A 14-day free trial is available.
- Link: AgentLocator Website
12. Capterra Canada — Real Estate CRM Category
Instead of being a single piece of crm software for real estate agents, Capterra Canada is a massive online marketplace where you can compare them. Think of it as a research hub. It’s an invaluable starting point if you’re overwhelmed by options and want to see what’s out there, complete with filters, side-by-side comparisons, and real user reviews to help you make a smart decision.
The platform’s strength is its neutrality and sheer size. You can get a bird's-eye view of the market, discovering tools you might not have found otherwise. It’s especially useful for Canadian agents who want to see feedback and feature lists relevant to their market. You can shortlist potential CRMs, read what actual users think, and then visit the vendors’ sites directly once you’ve narrowed down your choices.
Key Features & Pricing
- Best For: Agents and brokerages in the research phase of choosing a CRM, wanting to compare options and read user reviews.
- Standout Features: Canada-specific listings, verified user reviews, side-by-side comparison tools, and detailed feature filters.
- Pricing: Free to use for research. Pricing for individual software is listed on each product’s page, where available.
- Link: Capterra Canada Website
Top 12 Real Estate CRMs — Feature Comparison
| Product | Core features | Target audience | UX & support | Unique selling point | Pricing / Cost notes |
|---|---|---|---|---|---|
| Follow Up Boss | Advanced lead distribution, built‑in calling/texting, automation, reporting, 200+ integrations | High‑performing agents & teams focused on fast lead response | Fast implementation, mobile apps, team inboxes (Pro) | Rapid lead routing + broad lead‑source ecosystem | Transparent self‑serve plans; full dialer on higher tiers; costs grow with team size |
| Top Producer | MLS-branded market reports, transaction tools, automated SMS/email, team features | Agents/teams needing deep MLS integration and reporting (incl. Canada) | Mature feature set; interface can feel complex | Strong MLS reporting and Market Snapshot reports | Base + optional add‑ons (farming, Social Connect); team bundles available |
| IXACT Contact | Built‑in email marketing, monthly e‑newsletter, IDX agent sites, reminders, mobile sync | Canadian agents wanting nurture workflows and CAD pricing | Includes done‑for‑you content and straightforward workflows | Out‑of‑the‑box nurture content and CAD‑friendly pricing | Competitive transparent CAD pricing; some features (texting, IDX) are paid add‑ons |
| Wise Agent | Drip campaigns, calendar, doc storage, landing pages, transaction management | Solo agents & small teams seeking value and support | 24/7 live support, unlimited training, guided onboarding | Affordable flat pricing + extensive live support | Very affordable flat fee; texting and extra logins may be add‑ons |
| Real Geeks | IDX websites, CRM with AI assistant, lead gen (FB/IG/PPC), onboarding | Agents who want a single vendor for sites, CRM and ads | Onboarding and AI assistant; clear add‑on menu | All‑in‑one site + CRM + paid lead generation | Base price + transparent add‑ons; lead guarantees may require commitments |
| kvCORE (Inside Real Estate) | AI Smart CRM, IDX sites, marketing automation, multiple CORE add‑ons | Solo agents to enterprise brokerages; often sold via brokerages | Scalable but steeper learning curve; brokerage deployments common | Enterprise‑grade, highly scalable platform with partner programs | Quote‑based pricing; often bundled or discounted via brokerages |
| BoomTown | Predictive CRM, IDX sites, managed follow‑up (Success Assurance), ads, deal tracking | Teams and brokerages seeking integrated platform + managed services | Strong managed services and onboarding; proven at scale | Integrated managed follow‑up and growth services | Quote‑based; often requires annual commitment and setup fees |
| CINC (Commissions Inc.) | CRM with AutoTracks, seller tools, lead routing, Google/Facebook lead products, add‑ons | High‑volume teams focused on online lead conversion | Designed for aggressive conversion; add‑on pricing published | Built for high‑volume conversion with clear advanced tool pricing | Base pricing by quote; add‑ons published; paid media typically required |
| Propertybase (Lone Wolf) | Salesforce‑native CRM, listing/MLS workflows, Front Office websites, data sync | Teams/brokers needing deep customization and integrations | Highly customizable but requires implementation effort | Salesforce foundation enables deep customization and integrations | Custom/quote pricing; varies by implementation scope |
| Lone Wolf Relationships | AI email composer, Gmail/Outlook sync, templates, automations, calendar sync | Agents preferring email‑first workflows and Lone Wolf ecosystem | Simple setup; tight integration with other Lone Wolf tools | Lightweight, AI‑assisted, email‑first CRM | Subscription pricing; some texting features may be add‑ons |
| AgentLocator | Canada‑focused IDX sites, CRM with call/text, PPC management, AI bot add‑ons | Canadian agents/brokerages needing multi‑board MLS support | Transparent Canadian pricing and setup; local MLS expertise | Canada‑focused IDX & multi‑board MLS support | Transparent CAD packages; add‑ons (AI bot, PPC, seats) increase cost |
| Capterra Canada — Real Estate CRM Category | Canada‑specific listings, buyer guides, side‑by‑side comparisons, verified reviews | Buyers researching and shortlisting CRMs in Canada | Neutral marketplace; filters and verified user reviews aid decisions | Canada‑focused comparison marketplace with reviews and guides | Free to browse; vendor pricing varies and may differ from quotes |
So, Which One's for You? Making the Right Choice.
Whew, that was a lot. We’ve journeyed through a dozen different platforms, from all-in-one powerhouses like kvCORE to more focused relationship builders like Follow Up Boss. It’s clear that the world of crm software for real estate agents is packed with options, and each one brings something unique to the table. So, how do you even begin to choose?
Let’s boil it down. The perfect CRM doesn't exist… but the perfect CRM for you absolutely does. It’s the one that feels less like a chore and more like a trusted assistant working behind the scenes.
Your Next Steps: A Simple Framework
Instead of getting overwhelmed, think about your business today and where you want it to be in two years. Your decision should centre on that vision.
Here’s a practical way to approach this:
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Pinpoint Your Biggest Bottleneck: What’s the one thing that slows you down the most? Is it lead follow-up? Are you spending hours on marketing campaigns that don’t convert? Or is it just keeping track of past client anniversaries and birthdays? Be brutally honest. If lead generation is your pain point, a tool like Real Geeks or CINC might be a great fit. If you're drowning in contacts and need to systematise your follow-up, Follow Up Boss or IXACT Contact could be your saviour.
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Define Your "Must-Haves" vs. "Nice-to-Haves": Grab a piece of paper (or open a new doc) and make two columns. On the left, list the features you absolutely cannot live without. This might include things like a great mobile app, transaction management, or specific integrations with your website. On the right, list the cool extras. This simple exercise will help you cut through the marketing noise and focus on what truly matters for your operations.
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Take Advantage of Demos and Trials: Reading reviews is great, but you’ll never know how a system feels until you’re in the driver’s seat. Almost every platform we’ve discussed offers a demo or a free trial. Schedule two or three. Click around, import a few test contacts, and see if the workflow makes sense to you. Does it feel intuitive, or are you fighting the software every step of the way?
A Final Thought on Implementation
Remember, the best crm software for real estate agents is the one you actually use. Choosing the right tool is only half the battle. The other half is committing to it. Block out time in your calendar to learn the system, import your contacts properly, and build out your first few action plans or drip campaigns. It’s an investment that will pay dividends for years, freeing you up to do what you do best: building relationships and closing deals here in the beautiful Okanagan. You’ve got this.
Choosing the right software is a huge step, but making sure it works seamlessly with your website and overall marketing plan is just as critical. If you want a digital presence that not only looks great but also integrates perfectly with your new CRM to capture and convert leads, let's chat. The team at Navigator Multimedia builds custom real estate websites designed to turn clicks into clients.
