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Digital Marketing

We help small and medium-sized businesses get the most results online for their budget. Whether you’re new to the digital advertising space or have experience but aren’t seeing the results you’d hoped for, we can help.

Specializing in Google Ads, your account will receive personal attention from one of our certified Google Ad account managers, with monthly performance reporting and strategy recommendations.

What’s right for your business?

Each business we work with has a unique strategy. We take the time to learn about your business goals and the best way to track results. Our diverse client relationships give us a competitive advantage when building a plan, and auditing website analytic data guides our decision making.

Search Engine Optimization (SEO) Services

  • Audits and advice
  • Keyword research
  • Competitive and backlink research
  • Content Marketing
  • Website Optimization
  • Pagespeed Optimization

Paid Media (PPC) Services

  • Paid Search Advertising (Google and Bing)
  • Display Advertising
  • Remarketing (retargeting)
  • Facebook Advertising
  • Instagram Advertising
  • YouTube Video Advertising
  • Google Shopping Advertising
  • Linkedin Advertising

Google Ads

Google Ads is used by businesses and organizations to meet marketing objectives and calculate a return on investment. The platform can be used for direct response advertising, lead nurturing, or growing brand awareness. What are your marketing objectives? If they aren’t clearly defined, or if there are challenges with performance attribution, we can help.

Google Ads has become a robust marketing platform, and it changes quickly. We stay on top of industry trends and implement new strategy to improve our client success. Every single ad account has areas to improve on, which is why our management process is built around testing and influencing multiple touch points of the buyer journey.

Ad Account Management

  • Keyword Management
  • Bid Optimization
  • Ad Copy Variant Testing
  • Landing Page A/B Testing
  • Ad Extensions
  • Ad Scheduling
  • Device Optimization (Mobile/Desktop/Tablet)
  • Conversion Tracking
  • Conversion Rate Optimization
  • Geography Targeting
  • Display Ad Placement and Exclusions
  • Quality Score Optimization

All of our account management activity collectively contribute to a more efficiently run Google Ad accounts.  It’s this constant evolution that win our clients new business in the moments that matter.

Our Google Ad experience is recognized by Google with specializations in Search and Mobile Advertising. Working with Navigator means your Ad account will receive dedicated optimization and reporting from our Google certified account managers. We also have a close working relationship with Google to resolve any issues and be notified of upcoming changes before they are made public.

Website Analytics & Tracking

  • Google Analytics (GA4)
  • Google Tag Manager
  • Ecommerce and Conversion Tracking
  • Account Audits and Reporting

We use Google Analytics and Google Tag Manager to track user behaviour across different traffic sources and devices. Analytic tracking is mandatory for any digital marketing campaign – we will ensure this is set up properly before we even begin.

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Our account managers have written and passed a series of Google exams in AdWords and Analytics. We meet advertising performance standards and ad spend minimums set by Google.

We offer Facebook and Instagram Advertising. We will work with you to identify who you want to attract, and what you want them to do. Then we’ll design our ad creative and conversion tracking around these objectives.

Our digital marketing services are month-to-month. This is more flexible for seasonal businesses or those looking to run a 3-6 month campaign. Some of our clients are on annual contracts but it is only by request.

There are 2 parts: Advertising Spend and Management. Ad Spend is billed directly through the active marketing channel (Google, Facebook). It is common for us to plan with the client and adjust the monthly ad spend more in some months and less in others. This amount is not fixed, but we will set a monthly limit that we can allocate across the active channels before getting started.

Our management is invoiced one month in advance of service, and services are detailed out in a scope of work document before getting started. At the end of each month we will produce a report to review ad spend, performance, areas to improve on and more. 

All of our marketing campaigns include conversion tracking and reporting. We will work with you to define the conversion goals (ie. phone calls, form submits, sign-ups, email subscribers, etc) and set these goals up in Google Analytics before getting started. Google Ads offers free call tracking, but if we want to track calls from other sources (organic, social, direct, etc) we will need to use a 3rd party. We recommend CallRail and can assist in hooking up billing with them upon request.