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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Latest Posts

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

Four people sit and stand around two laptops as they study SEO and digital marketing for their online business.

The Importance of SEO & Content Marketing in Digital Marketing (2023 Guide)

Own a business, work in sales, or manage a marketing department? This article explains the importance of SEO (search engine...

📢 QR Codes for Small Business

For years, this technology struggled with adoption and was scoffed at anytime it was suggested for use in a marketing...

✨ We're Hiring - SEO & Project Coordinator

Role Description: Reporting to the Project Manager and Marketing Manager, the SEO & Project Coordinator will be trained to manage the tasks and responsibilities of overseeing Navigator’s SEO clients and assisting with light project management tasks. The training will be...

navigator multimedia team

✅ Update: Position Filled! We're Hiring - Experienced SEO & Social Content Coordinator

No two days are the same at Navigator Multimedia. Join our crew and be a part of the action. Full-time starting ASAP. Must be willing to work remote. Position: SEO & Social Content Coordinator A qualified candidate is self-driven, passionate...

SMB ecommerce grant BC

BC Small Business: Get Up To $7500 To Build An Online Store - Apply Now!

Have you been dreaming of starting an online store for your business?  (Or maybe you already have an online store, but it needs some love). If so, the timing for you is *chef’s kiss* perfect.  The new Launch Online grant...

caching-basics-simple

Why Every Business Website Should Start Using a Content Delivery Network (CDN)

Content Delivery Networks (CDN) have been used by enterprise websites and sites with global traffic demands for years. Today, the demand from small to medium-sized businesses (SMB) for CDNs and better web hosting has grown. With the continued issue of...

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Shopify’s Store Speed Report: A Tool For Your E-Commerce Store

Shopify’s Store Speed Report is valuable for anyone using the Shopify platform in e-commerce. Understanding the issues that can make or break a purchase is critical to growing your brand and creating further sales. With that in mind, we have...

WELCOME FALL

Well ok – fall doesn’t actually start until September 22nd, but It sure is starting to feel like it. We have 2 exciting changes to our team that will help us keep growing as a high-performance digital team for businesses...

Analytics on laptop

5 Marketing Automation Tools For The Modern SMB

Marketing Automation is the perfect tool for any small- or medium-sized business (SMB) looking to streamline their marketing operations. In the SMB world every marketing task, whether it’s creating copy, or planning a campaign, everything can add up and lead...

How To Build A Website That Sells: 6 Psychological Principles

Some websites are more persuasive than others, yet we can’t always pinpoint why. We’ve drilled down to the nitty gritty details to understand persuasive websites, and what we’ve found is that there are psychological principles website owners can employ to...