B2C messaging is getting more commonplace. Customers can DM a business within Apps like Instagram, Facebook Messenger, and (coming soon) Google My Business. Apple Business Chat was first previewed at the WWDC 2018 event, and since then business owners have...
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We are very excited to be visiting some of our clients this week in Calgary and Canmore. We put a lot of effort into the businesses we work with, and sometimes that means traveling to sit down in person to...
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The privacy policy on a website helps to improve transparency between your website visitors and your business. It’s a page on a website where the business will disclose the types of information that is collected from its website visitors, as...
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Digital Marketing is a big industry. There are many words and abbreviations used to describe certain functions or activity – that can get confusing pretty quick. When working with SMBs we take the time to explain in plain English the marketing channels available...
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When my boyfriend proposed a move to Smithers, BC., I did my research. Between an image search of the downtown core and a deep dive into local real estate listings, I found an event calendar online that gave me a...
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PPC ads are great, but copywriting can be a pain, and get in the way of seeing results. No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...
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Guide Contents What is Google My Business? Getting Started With Google My Business Optimize Your Location Page Generate a Sharable Review Link Setting Google My Business Hours for Seasonal Store Locations Bulk Verification for Franchises & Multiple (10+) Business Owners What...
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No, you don’t need to be a vegetarian restaurant to publish TOFU content! In the world of digital marketing we sure love our abbreviations. I’m going to take the top of your sales funnel and apply it to your customer journey...
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What are Ad Extensions? Google AdWords Ad extensions are extra snippets of information that can dress up your PPC ads. These extensions help your ad stand out on the SERP by taking up more space than ads without extensions. They also...
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Post Contents: Introduction Building a Powerful Marketing Network Website Tagging Overview What happens when a Floodlight Tag is added? What kind of information is collected? Conclusion Introduction The tourism industry in British Columbia is undergoing some pretty radical change. In...
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Google coined the term micro-moments to define those fleeting instances where people turn reflexively to mobile devices to get what they need. Specifically, micro-moments occur when: I want to know I want to go I want to do I want...
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If you’re a Non-profit and currently run a Google AdWords account, forward this to your account manager. Changes are being made to Google Terms and Conditions that will impact how your account will qualify to keep your monthly budget in...
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