Fractional CMO
Fractional CMO · Fractional Marketing Department
The Marketing Department That Grows Your Business
A senior marketing strategist, a dedicated project manager, and a full execution team running your website, SEO and AEO, ads, social, and creative. One flat monthly fee, for less than the cost of one fully loaded marketing manager.
- A strategist who owns the plan, and a project manager who runs it
- Website, SEO and AEO, paid ads, social, and unlimited design, in one team
- No hiring, no benefits, no managing it yourself
4 spots open this month · No cost, no pressure
The Real Problem
It’s Not a Lack of Effort. You’re Just Missing a Champion.
Most growing businesses hit the same wall. The owner is making every marketing call. The team is busy, but nobody owns the strategy. You are running ads, posting content, tweaking the website, and hoping it all adds up.
A full-time marketing manager could fix that. But a fully loaded one costs $120,000 to $160,000 a year, plus benefits, vacation, and months of ramp-up. So for most businesses the seat stays empty, and the marketing stays scattered.
The Fix
Introducing Your Fractional Marketing Department
A typical fractional CMO gives you a brain with no hands. A typical agency gives you hands with no brain. Navigator Multimedia gives you both, plus the tools, under one roof: the thinking of a senior strategist, the coordination of a dedicated project manager, and a team that has been executing since 1993, for a fraction of the cost of one full-time hire.
Your Marketing Strategist
Builds the holistic plan, reads the data, and decides the plays. At kickoff, sets the single most important number your marketing is driving toward, so the work has a target from day one.
Your Marketing Project Manager
Runs the plays, coordinates the team, and is your single point of contact. The strategy gets executed on time, and you never have to manage marketing yourself.
What’s Included
One Team. Everything Your Marketing Needs.
No piecing together freelancers. No gaps between strategy and execution. Your department covers all of it.
A Conversion-Built Website
A brand new website, plus unlimited content updates, hosting, maintenance, and domain renewal. Always current, never your problem to manage.
SEO and AEO
Rank in Google and get surfaced in AI answers like AI Overviews, ChatGPT, and Perplexity. A monthly program, not a one-time fix.
Paid Ads, Up to Two Channels
Google and YouTube, Meta, Bing, or LinkedIn. A dedicated landing page for every service you advertise, with full lead tracking and attribution.
Organic Social Media
A consistent, on-brand presence across Facebook, Instagram, X, and LinkedIn, so your channels never go quiet.
Unlimited Design and Video
Unlimited graphic design and video editing to feed every channel, without a designer or editor on your payroll.
Led, Not Just Delivered
Every piece above is directed by your strategist and run by your project manager, so it all pulls in the same direction.
- Competitor Teardown at kickoffSee exactly where the openings are before a dollar is spent.
- Annual design refresh and quarterly strategy reviewsYour site and plan never fall behind.
- A plain-English monthly growth scorecardAlways know what is working, without digging.
- Priority same-day editsNeed a fix now? It jumps the queue.
The Math
A Whole Department for Less Than One Hire
One fully loaded full-time marketing manager runs $120,000 to $160,000 a year once you add benefits, payroll taxes, vacation, and stat pay. And that is one person, who cannot personally do strategy, web, SEO and AEO, paid ads, social, design, and video.
Your fractional marketing department does all of it, for one flat monthly fee, under the cost of that single hire.
Your Options
Why a Department Beats the Alternatives
| Navigator Department | Full-Time Hire | Typical Agency | DIY / Owner-Led | |
|---|---|---|---|---|
| Senior strategy | Always | Yes | Rarely | No |
| Full execution team | Built in | Hire separately | Yes | You |
| Always-on, no vacation gaps | Yes | No | Varies | No |
| Hiring required | None | Recruit and onboard | None | None |
| Monthly cost | One flat plan | $120k to $160k / yr loaded | Varies | Your time |
| Time to first win | Inside 30 days | 3 to 6 months | Weeks | Slow |
| Accountable for results | Yes | Yes | Rarely | No |
Comparison of common alternatives, not specific companies.
The Navigator Growth Engine
How Your Department Runs
A repeatable system, not a one-off campaign. Your strategist owns this loop so you don’t have to.
Strategy
We find the single biggest leverage point for your growth and build the plan around it.
Systems
We put the offer, funnel, website, and automations in place to support that plan.
Traffic
We attract your ideal customers with intent-based campaigns, not random impressions.
Optimization
We measure what matters, refine it, and scale what works, month over month.
Your first 30 days: a documented growth plan and your first live campaign, inside the first month. You feel momentum fast.
Right Fit
Built for You If…
You’ve Outgrown DIY
You’ve moved past doing it yourself, but a full-time marketing hire isn’t the right move yet.
No One Owns Strategy
You have people executing. Nobody is setting the direction or tying it together.
Disconnected Tactics
You’re active on every channel and spending on marketing, but the growth isn’t showing up.
Results, Not Advice
You want a marketing leader accountable for outcomes, not a slide deck and a to-do list.
One Partner, Not Five
You’d rather have a single accountable partner than coordinate a pile of vendors.
Ready to Scale
You’re preparing to grow, enter a new market, or launch something new, and need it done right.
Trusted by Businesses Since 1993
What Our Clients Say
Navigator provides the online marketing expertise and energy needed for Spring Creek. Everything from website development to our Google Ads campaigns, which bring in new leads daily. One of Spring Creek’s best investments.
From day one, Navigator made us feel like true partners. We trust them implicitly to help us make smart decisions and determine the most effective use of our valuable marketing dollars. Their knowledge, integrity, and support have made them an invaluable part of our team.
Their team listened and understood our needs, and produced a communication tool we’re very proud of. The project was delivered on time and on budget. I highly recommend Navigator Multimedia.
Let’s Talk
Never Guess at Marketing Again
Book a free strategy call and we’ll explore whether a fractional marketing department is the right move for your business. If it is, we’ll map it out. If it isn’t, we’ll tell you that too.
No cost. No pressure. 4 spots open this month.
We take on 4 new businesses a month so the work stays hands-on. When this month’s spots fill, intake reopens on the 1st.
Questions
Frequently Asked Questions
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business instead of joining as a full-time hire, so you get executive-level strategy for a fraction of a full-time salary. Navigator Multimedia goes further: your strategist is paired with a dedicated project manager and a full execution team, so the plan gets done, not just advised on.
What is included?
A senior marketing strategist, a dedicated project manager, a brand new website with unlimited updates and hosting, a monthly SEO and AEO program, paid ads on up to two channels with a landing page per service and full tracking, organic social across four platforms, and unlimited graphic design and video editing. Plus a competitor teardown at kickoff, an annual design refresh, quarterly strategy reviews, a monthly growth scorecard, and priority same-day edits.
How much does it cost compared to hiring in-house?
One fully loaded full-time marketing manager runs roughly $120,000 to $160,000 a year once you add benefits, payroll taxes, vacation, and stat pay, and that is one person who cannot do everything. Navigator delivers an entire department for one flat monthly fee that comes in under the cost of that single hire. We scope the exact plan on your strategy call.
What is AEO, and why does it matter?
AEO is answer engine optimization: getting your business surfaced and cited in AI-generated answers such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude, where more buyers now start their search. Our monthly program covers both traditional SEO and AEO, so you are found in search results and in AI answers.
Do you work with businesses across Canada?
Yes. Navigator Multimedia is based in Kelowna and works with businesses across Canada, remotely and on the ground.
What size of business is this for?
It works best for small and mid-size businesses, usually 5 to 50 people, that have outgrown doing marketing themselves but are not ready for a full-time executive hire.
What is the commitment?
A one-year commitment, because results come from consistency. We outline the terms clearly on your call, with no surprises and no large upfront build fee.
Ready to Build Your Marketing Department?
Book a free strategy call. No cost, no pressure. 4 spots open this month.