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Fractional CMO

A Fractional CMO for Growing Businesses: Strategy That Gets Executed, Not Just Advised

Most growing businesses don’t need another executive on payroll. They need a marketing leader who owns the strategy, plus a team that reliably executes it.

With a Navigator Fractional CMO, you get:

✓ A dedicated marketing leader who owns the strategy
✓ A full execution team from an agency delivering since 1993: SEO, paid ads, content, and web development
✓ One monthly plan, scaled to your stage, with no six-figure salary

No more recruitment. No empty seat. Just senior marketing that gets executed.

Strategy Guarantee: if you think the call wasted your time, we’ll pay you for it.

The real problem

It’s Not a Lack of Effort.
You’re Just Missing a Champion.

Most growing businesses hit the same wall.

The owner is making every marketing call. The team is busy, but nobody owns the strategy. You’re running ads, posting content, tweaking the website, and hoping it all adds up.

A committed CMO could fix that. But a senior marketing executive in runs $150,000 to $250,000+ a year, plus benefits and ramp-up time.

For most businesses, that’s not realistic. So the seat stays empty, and the marketing stays scattered.

Introducing the Navigator Fractional CMO

A dedicated senior marketing leader who plugs into your business, sets the direction, and drives the proven team that carries it out. You get the thinking of a CMO and the hands of an agency delivering since 1993, for a fraction of the cost of one full-time hire. Strategy that gets executed reliably, not strategy that stalls.

No long recruitment. No six-figure salary. No empty seat.

Why Navigator

A Dedicated CMO, Backed by 30+ Years of Proven Execution

Here’s what usually goes wrong when businesses try to fill this gap, and why our model is different.

A solo fractional CMO

Sharp strategy, then a slide deck and a to-do list you still have to execute yourself.

A typical agency

Plenty of execution, but no one owning the big picture or holding the plan together.

Navigator

Both, under one roof

A dedicated CMO who owns your strategy, backed by an experienced team.

Here’s how the options compare:

Navigator
Fractional CMO		 Full-Time CMO Typical Agency DIY / Owner-Led
Senior strategy ✓
Always		 ✓ ✗ Rarely ✗
Execution team ✓
Built in		 Hire separately ✓ You
Monthly cost One flat plan $12k to $20k+ Varies Your time
Time to value Weeks 3 to 6 months Weeks Slow
Accountable for results ✓ ✓ ✗ Rarely ✗
Commitment Flexible Permanent hire Project-based None

The Navigator Growth Engine

How a Fractional CMO Engagement Works

1. Strategy

We find the single biggest leverage point for your growth and build the plan around it.

2. Systems

We put the offer, funnel, website, and automations in place to support that plan.

3. Traffic

We attract your ideal customers with intent-based campaigns, not random impressions.

4. Optimization

We measure what matters, refine it, and scale what works, month over month.

Your dedicated CMO owns this loop so you don’t have to.


What you hand off

What Your Fractional CMO Takes Off Your Plate

Here’s what your fractional CMO owns from day one, so you can focus on running the business.

  • Owning the marketing strategy and quarterly roadmap
  • Setting and tracking the KPIs that tie to revenue
  • Directing the execution team so projects ship on time
  • Managing budget across SEO, paid ads, content, and web
  • Reviewing performance and competitors, and adjusting course
  • Reporting to you in plain language, not vanity metrics
  • Being the single point of accountability for results

Right fit

This Is Built for You, if:

Outgrown DIY

You’ve moved beyond doing it yourself, but a full-time CMO isn’t the right hire yet.

No Strategy Owner

You have people executing. No one is setting the direction or tying it together.

Disconnected Tactics

You’re active on every channel and spending on marketing. The growth isn’t showing up.

Results, Not Advice

You want a marketing leader accountable for outcomes, not advisory deliverables.

One Partner, Not Five

You’d rather have a single accountable partner than coordinate multiple vendors.

Timing

Signs It’s Time to Hire a Fractional CMO

  • Revenue has plateaued and you’re not sure which lever to pull next
  • You’re spending on marketing but can’t tell what’s working
  • Your team is executing tactics with no strategy connecting them
  • You’re the bottleneck on every marketing decision
  • You’re preparing to scale, enter a new market, or launch something new
  • You’ve been burned by an agency that executed without a plan

Sound familiar?

A strategy call is the fastest way to get clarity on what to do next. No cost, no pressure.

Proof

What Other Businesses Say

  • What impressed us most wasn’t just the finished website, it was how stress-free the entire process was. Navigator’s team managed the project with white-glove care, keeping us informed at every stage and turning our vision into a site that truly reflects our brand. We never once felt out of the loop
    Alpine Helicopters
  • From day one, Navigator made us feel like true partners. They took the time to understand our brand and goals, offering knowledgeable and thoughtful guidance at every turn. We trust them implicitly to help us make smart decisions and determine the most effective use of our valuable marketing dollars. Their knowledge, integrity and support have made them an invaluable part of our team
    Blue Imp
  • We came to Navigator with a website that needed a lot of updates. Their collaborative approach helped us rebuild our website with the look and feel that resonated most with our community. The final product is beautiful, functional, and a great improvement.
    Strathmore Lakes Estates

Trusted by businesses since 1993

Never Guess at Marketing Again

Book a free strategy call and we’ll explore whether a Fractional CMO is the right move for your business. If it is, we’ll map it out. If it isn’t, we’ll tell you that too.

No cost. No pressure. Just a clear plan.

Frequently Asked Questions

A fractional CMO is a senior marketing leader who works with your business instead of joining as a full-time hire. You get executive-level strategy and direction for a fraction of the cost of a full-time salary. Navigator pairs your dedicated CMO with an agency team delivering since 1993, so the plan gets executed reliably, not just advised on.

A typical agency executes tactics. A fractional CMO owns the strategy and is accountable for results. With Navigator you get both: a dedicated CMO setting direction, backed by an agency that has been executing reliably since 1993.

Far less than a full-time CMO, who runs $150,000 to $250,000+ a year. Our plans start at a fixed monthly rate with strategy and execution included, and scale with your needs.

It depends on the plan and the stage you’re at. We’ll scope the right level of involvement on your strategy call, then adjust as your business grows.

Yes. We’re based in Kelowna and serve clients across British Columbia and Canada, and we work remotely with businesses anywhere in North America.

We work best with small and mid-sized businesses that have outgrown DIY marketing but aren’t ready for a full-time executive. If your growth depends on consistent, qualified leads, this is built for you.

Flexible. No permanent hire, no severance risk. We’ll outline the term clearly on your call so there are no surprises.

You’ll always know where you stand because we report in plain language against KPIs we set together. If something isn’t working, we change it. That’s the point of having a leader who’s accountable.