Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
Let's be honest, thinking about your website can feel like a chore. You went through the effort to get it online, and now you just hope it's… well, working. But a great approach to web design in marketing means having...
Thinking about taking your business online? It’s a huge step, and honestly, it can feel a little overwhelming. You’ve probably heard a dozen different names thrown around, seen ads for platforms promising the world, and now your head is spinning....
Picking between WordPress, Wix, and Squarespace feels like a huge commitment, right? It all boils down to one simple question: What do you need your website to do for your business? If your goal is total creative freedom and a...
When it comes to digital advertising, the classic debate is often Facebook Ads vs. Google Ads. If you’re looking for the short answer, here it is: Google Ads helps you find new customers, while Facebook Ads helps new customers find...
Wondering if your marketing is actually working? That’s what measuring brand awareness is all about. You’re trying to see if people out there truly recognize and remember who you are. The secret is looking at a mix of things: some...
Picking a platform for your online store feels like a huge decision, doesn't it? It boils down to this: WordPress gives you total creative freedom and ownership, and Shopify gives you an all-in-one, guided experience. Your choice depends on whether...
Let's get this sorted out, shall we? Bounce rate is just the percentage of people who land on your website and then leave without clicking on anything else. Imagine someone walking into your Kelowna shop, glancing around for a second,...
Ever noticed that little padlock symbol in your browser's address bar when you visit a website? Or, on the flip side, have you ever seen a big, scary “Not Secure” warning pop up? That’s all thanks to something called an...
Cost Per Click, or CPC as it’s usually called, is an advertising model where you only pay a small fee when someone actually clicks on your ad. It’s a pretty simple idea. Instead of paying for your ad to just...
If you want to know what's happening on your website, you'll need a web analytics tool like Google Analytics. The setup is pretty simple: you create an account, which gives you a unique bit of tracking code. Then, you or...
Being a real estate agent means your most valuable asset isn't a listing; it's your relationships. But wow, managing those relationships can feel like a full-time job on its own. You're juggling client follow-ups, tracking leads from a dozen different...
Backing up your WordPress website is actually pretty straightforward. You can use a dedicated plugin to automatically save a full copy of your site (we're talking both files and the database) to a safe spot like Google Drive. The other...
