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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

Month: November 2012

How to Discover What Your Customers Really Want

How to Discover What Your Customers Really Want

You might think you already have this figured out. But take a step back: Is it what your customers want, or what you want? Alternatively, is it what you expect your customers to want? From any of these viewpoints, you...

Who’s Your “About Us” Page Actually About

Who’s Your “About Us” Page Actually About?

It’s not about you (Sorry!). As rich and detailed as your company history may be, not even the “About Us” page has room for the heart-pounding, three-volume-sized narrative it deserves. But wait! Don’t toss the scrolls in the fire just yet. Take another...

The #1 Tip For Impressive Web Marketing Copy

The #1 Tip For Impressive Web Marketing Copy

Your company website can serve a variety of purposes. Increase customer loyalty, boost awareness, promote new products and services; all very practical motivations for a web presence. But at the core of online advertising, we pursue believability. We want users...

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Score Higher Rankings: Best Practices for WordPress SEO

Welcome to Part 2 of our WordPress Beginner’s Guide. Previously, we showed you how to create a WordPress Page. Today, we’re going to outline the best practices for WordPress SEO options, using the Navigator Multimedia WordPress theme. You want to...