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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Latest Posts

2025 Guide to Google Local Service Ads

So, what exactly are Local Service Ads? You’ve probably seen them. Someone in Kelowna has a burst pipe and frantically searches for a plumber. Right at the tippy-top of the search results, before anything else, they see a few local,...

Real Estate Social Media That Converts: Proven Tactics for 2025

Remember when real estate social media was just posting your latest listing? It felt simple, right? But now, it's easy to spend hours crafting content that just vanishes into the digital void. It's incredibly frustrating. We get it. Why Your...

2025 Guide to Real Estate Website Design: Winning the Okanagan Market

Let’s be honest for a second. Your website is often the very first handshake you have with a potential client. It’s out there, working for you 24/7, even while you sleep. A professional website design for real estate is your...

Your Guide to Search Engine Optimization in Kelowna

Running a business in the Okanagan is a dream, right? But making sure a steady stream of customers finds you… well, that’s another story. You’ve probably heard the term "SEO" thrown around and wondered if it’s just another complicated marketing...

Your Guide to Search Engine Optimization in Kelowna

Running a business in the Okanagan is a dream, right? But making sure a steady stream of customers finds you… well, that’s another story. You’ve probably heard the term "SEO" thrown around and wondered if it’s just another complicated marketing...

Effective Automotive Dealership Advertising Strategies

Automotive dealership advertising is all about strategically promoting your vehicles, services, and brand to bring potential buyers through the door and drive sales. It’s a smart mix of digital marketing, like targeted online ads, and traditional methods, such as local...

The Best Electrician Web Design That Generates Leads

A solid electrician web design does more than show up online. It works like a top employee—booking jobs and building trust 24/7. It’s a virtual handshake that puts clients at ease before they even dial your number. A smart site...

SEO for Construction Company: Your Digital Blueprint for Local Leads

When we talk about SEO for a construction company, we’re not talking about some mysterious internet sorcery. It’s a blueprint. The goal is to fine-tune your website and online presence so when people in your area search for services you...

How to Increase Online Sales Without the Hype

If you want to drive more online sales, you have to start with your website. It needs to be fast, mobile-friendly, and so simple a cat could navigate it. It’s easy to forget, but your website is your best salesperson—it...

AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.