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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: June 2013

5 Street-Smart Questions to Ask Before Hiring a Web Designer

5 Street-Smart Questions to Ask Before Hiring a Web Designer

When you’re shopping for a web designer, asking questions about price, timeline, and past client experience makes sense. But be warned: web designers are so ready for those. There’s another layer of questions worth asking a web designer before making...

Want Social Media Results Skip The Fad Diets

Want Social Media Results? Skip The Fad Diets

Strange confession: I love fad diet infomercials. I don’t watch much televsion these days, but when I do, anything touting a miracle milkshake, exercise contraption, or weight-loss pill totally drags me in.  Those D-list celebrity spokespeople with their absurd tans...

Plain Language, Please! What is ‘Newsjacking

Plain Language, Please! What is 'Newsjacking'?

Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online. When the conditions are right, the payoff for a great piece of newsjacked content can be huge. We’re talking significant...

Plain Language, Please What’s a Landing Page

Plain Language, Please: What's a Landing Page?

The definition is in the name, but it only tells half the story.  Yes, a ‘landing page’ involves users landing on a page. But how did they get there? And what are they supposed to do next? We’ll tell you...