Skip to main content

What Are Micro-Moments?

Google coined the term micro-moments to define those fleeting instances where people turn reflexively to mobile devices to get what they need. Specifically, micro-moments occur when:

  • I want to know 
  • I want to go
  • I want to do
  • I want to buy 

From a smart phone or tablet, we can meet our needs very quickly. These short bursts of action are rich with intent and decisiveness. 

Google believes there is high value for brands in these micro-moments; marketers should pay attention. Slow, difficult-to-navigate websites are more likely to be abandoned in the short-lived momentum of a micro-moment. Customers are won and lost in the decisive few seconds it takes to accomplish a goal, whether it’s the purchase of a concert ticket or locating the best place in town to buy fresh seafood.

Welcome to what Google calls the new battleground for brands. 

You can get a head start on the competition by ensuring your website delivers a user-friendly mobile experience. With responsive web design, content on your website is delivered based on the screen size it is being viewed on, so from tablets to smart phones to desktop screens, the browsing experience is stress-free. When a user is engaged in a micro-moment, patience is low; your web presence cannot slag behind with slow loading times or barriers to access.

Want more information about micro-moments?

Check out our article at Kelowna’s Daily Courier about micro-moments, and read our creative examination of micro-moments in action at our blog!

[chimera_framework_video player_type=”youtube” video_id=”http://www.youtube.com/watch?v=_agOmV4uihk” auto_play=”0″ controls=”1″ show_info=”1″ related_videos=”0″]

Questions about micro-moments?

Our Marketing Director Scott Bauer is here to answer you questions about micro-moments. Call at 250-862-9868 or email [chimera_framework_email_protect user_name=”hello” domain_name=”navigator.ca”]today!

Related Posts

Kelowna SEO Company | Navigator Multimedia

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

Four people sit and stand around two laptops as they study SEO and digital marketing for their online business.

The Importance of SEO & Content Marketing in Digital Marketing (2023 Guide)

Own a business, work in sales, or manage a marketing department? This article explains the importance of SEO (search engine...

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....