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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: November 2012

How to Discover What Your Customers Really Want

How to Discover What Your Customers Really Want

You might think you already have this figured out. But take a step back: Is it what your customers want, or what you want? Alternatively, is it what you expect your customers to want? From any of these viewpoints, you...

Who’s Your “About Us” Page Actually About

Who’s Your “About Us” Page Actually About?

It’s not about you (Sorry!). As rich and detailed as your company history may be, not even the “About Us” page has room for the heart-pounding, three-volume-sized narrative it deserves. But wait! Don’t toss the scrolls in the fire just yet. Take another...

The #1 Tip For Impressive Web Marketing Copy

The #1 Tip For Impressive Web Marketing Copy

Your company website can serve a variety of purposes. Increase customer loyalty, boost awareness, promote new products and services; all very practical motivations for a web presence. But at the core of online advertising, we pursue believability. We want users...

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Score Higher Rankings: Best Practices for WordPress SEO

Welcome to Part 2 of our WordPress Beginner’s Guide. Previously, we showed you how to create a WordPress Page. Today, we’re going to outline the best practices for WordPress SEO options, using the Navigator Multimedia WordPress theme. You want to...