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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

Month: August 2013

Outsourcing Social for Small Business: The Good and the Bad

Here’s a dream for you: You’re driving home from work when suddenly you remember the Twitter profile you meant to set up today for your small business. The task has nagged at you for weeks, but you’ve always found something...

's Why To Avoid Marketese Online

Plain Language, Please! Here's Why To Avoid "Marketese" Online

You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...

5 Excruciating Signs It's Time To Update Your Website

The mullet. Short at the front and sides, long and wavy in the back. During it’s prime in the eighties, the mullet hairstyle broke hearts and commanded respect. And then something changed. Time passed. Hairstyles evolved. Tastes shifted. The mullet...