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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: November 2016

User Research on a Shoestring

User Research on a Shoestring

A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share. On the importance of structuring an understanding of the personality, preferences, and contexts of a...

5 Tips For A Project-Perfect Relationship With Your Web Design Team

5 Tips For A Project-Perfect Relationship With Your Web Design Team

“We need to stop thinking about the client, agency, and ‘employees’ as separate entities,” urges Net Magazine contributor Carl Smith. He suggests, “think about people who have shared goals regardless of where they fit into a relationship,” as the ultimate...

What Makes Content Marketing Worthwhile? 5 Experts Explain

It’s often said (jubilantly, with much hand-waving and jumping up and down), that content “is the future of marketing!” And you know, I think it is. But that proclamation doesn’t really address the here and now, does it? I mean, as...