Skip to main content

5 Ways to Reward Your Existing Customer Base Online

That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer.  It feels even better to be rewarded for it. interviewed Becky Carroll, author of The Hidden Power of your Customers, for her input on nurturing relationships online with existing customers. She talked about discovering these valuable customers, and highlighted her “ROCK” concept for customer service.

I highly recommend the video for all business owners who want the juicy bits for creating remarkable customer service experiences:

[chimera_framework_video player_type=”vimeo” video_id=”″ width=”560″ height=”315″ auto_play=”0″ show_controls=”1″ show_info=”1″ related_videos=”0″]


In the meantime, let’s crack onwards for rewarding those customers that can, or have been, advocates for your business online. These users don’t just make a purchase and move on. They retweet your tweets, ask questions on your Facebook page, contribute customer reviews for products, and tell their friends about your service. Gaining new customers will always be a priority, but we cannot forget to acknowledge the customers we have now.

Here’s five tips to help give your existing customers that Cheers-y feeling, and keep them talking about your business:

1. Join the conversation

Blog comments and social media communication should be responded to immediately, to show the customers who take the time to contribute that you appreciate their input.

2. Provide pleasant email surprises

You might know exactly who comprises your loyal customer base. Through e-commerce transactions or email subscriptions, you can track frequent customers and reward them with a surprise gift.

You could email these valuable persons discount coupons with a personalized thank-you note. Even better, email incentives that they can share with others. If they’re as excited about your company as you are, they’ll happily pass the goodwill along.

3. Listen and learn

Customers that email queries or write comments on your blog or Facebook wall could give you insight into what’s effective on your website and what’s not.

If you find customers emailing with the same questions, consider auditing your site with this input in mind. It could be site navigation, content delivery, or technical bugs that, once cleaned up, will make your existing customer’s experience much more pleasant.

4. Involve your customers in your company

Say you need a new mascot, or input on a new colour scheme for your website.  Open it up to your customers, with an incentive for participating in a vote, design contest, or feedback form.

It shows that you value their opinions, and wish to engage with them in a community-based way.

5. Make their experience easier

If your site requires an account log-in, consider streamlining the process for frequent users. Offering a Facebook or Twitter log-in option creates seamless movement between sites under a registered ID.  This is something to talk to us at Navigator about today.


These tips will get you started in really showing your existing customer base that you appreciate their patronage. They’re worth it. If it gets to this point, you know you must be doing something right:

[chimera_framework_video player_type=”youtube” video_id=”″ width=”560″ height=”315″ auto_play=”0″ show_controls=”1″ show_info=”1″ related_videos=”0″]

See Also

5 Convincing Reasons To Use Social Media To Spy On Your Competition

Related Posts

Kelowna SEO Company | Navigator Multimedia

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

Four people sit and stand around two laptops as they study SEO and digital marketing for their online business.

The Importance of SEO & Content Marketing in Digital Marketing (2023 Guide)

Own a business, work in sales, or manage a marketing department? This article explains the importance of SEO (search engine...

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....