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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Latest Posts

WELCOME FALL

Well ok – fall doesn’t actually start until September 22nd, but It sure is starting to feel like it. We have 2 exciting changes to our team that will help us keep growing as a high-performance digital team for businesses...

Analytics on laptop

5 Marketing Automation Tools For The Modern SMB

Marketing Automation is the perfect tool for any small- or medium-sized business (SMB) looking to streamline their marketing operations. In the SMB world every marketing task, whether it’s creating copy, or planning a campaign, everything can add up and lead...

How To Build A Website That Sells: 6 Psychological Principles

Some websites are more persuasive than others, yet we can’t always pinpoint why. We’ve drilled down to the nitty gritty details to understand persuasive websites, and what we’ve found is that there are psychological principles website owners can employ to...

man sitting at desk working on computer

Reopening Businesses With COVID-19

Various sectors are opening their doors for the first time since the quarantine and there’s no handbook to navigate this unchartered territory. Based on the latest news, this is some of what we expect to see in businesses recovery: 1....

Ecommerce News: 4 Things You Should Know

The landscape of ecommerce is quickly evolving, especially with a recent influx of consumers relying on digital means to buy from businesses. At Navigator, we’ve been apart of a growing demand for companies to join ecommerce and make their products available...

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3 Ways [with examples] Your Business Can Use Content To Incentivize A Conversion

Looking to build your email list? Lead magnets are an effective marketing strategy that can help grow your email list while giving your new subscribers something in return.  Despite the myriad of options for digital communication, email remains the golden...

Google Search Console Adds COVID-19 Announcement Controls

Google has implemented a new announcement feature that highlights a website’s COVID-19 updates in search results. Here’s how your organization can take advantage of this tool to spread time-sensitive announcements about the coronavirus.  The circumstances of COVID-19 are rapidly changing...

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Navigator’s New Remote Team

There is one undeniable benefit of working from home, as the Navigator team has discovered during our remote work amid COVID-19: our new co-workers.  During the coronavirus pandemic, Navigator has been practising physical distancing by having our team work from...

Navigator is open for business during COVID-19

The COVID-19 story is changing every day, but one constant remains: people are using the Internet.  Whether for information, social connection, or purchasing goods, it is clear that the web is an essential tool for people around the world. That means...

COVID-19 Company Response

To our valued clients,The novel coronavirus (COVID-19) pandemic is on our minds, as a team and with our families. In preparation of potential escalation in British Columbia, we have prepared a plan to see our team working from home with remote...

A Strategic Copywriting Overview For Your Business.

The power of effective online copywriting should not be underestimated. Persuasive website copy can drive more traffic to your website and increase your conversion rate. Understanding how to leverage your website’s copy is key to ensure your business has an...

5 Product Page Improvements Used To Sell More Wine Online.

The product detail page on any Ecommerce website is the final step in the buyer journey before adding the item to the cart. This page plays a critical role in how well a website will convert website visitors into cutsomers....