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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Latest Posts

Improve your DMO Facebook page in 3 minutes (or less)

In digital marketing, we often like to start by assessing an organization against criteria of best-practices. This process can take the form of an SEO audit or something brief and specific like verifying your Facebook page. I help businesses and...

How To Manage Malicious Google My Business Reviews

Google My Business reviews hold so much power for local business. It’s freaking scary. And amazing! But also scary. via GIPHY I’ve had more than one client refuse to claim their Google My Business listing, even when they were aware of...

5 Reasons Your Small Business Needs a Professional Website Design

So, you own a small company and you’re not seeing as much growth as you’d like. You’ve listened to the countless professionals telling you about the importance of digital marketing and have even joined multiple social media platforms like Facebook,...

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How to write marketing copy for real people

My email inbox includes a folder titled “Creepy Email Marketing Messages”. Soon I will have enough to compile for a charmingly dark listicle. I’ll call it “75 Times I Was Stalked By A SaaS” or “Tinder Message vs. Follow Up...

Tracking Clicks from Your Google My Business Listings

Update: Google My Business changes have resulted in some unreliability with this method of UTM tagging location links. Because these links seem to get scraped and copied/pasted around the web, I’m not recommending this method moving forward.   Use the...

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HTTPS: Could This Be The SEO Boost Your Site Needs?

This post is brought to you by my mid-afternoon boost, a lukewarm, extra-large, medium-roast coffee. So before my heart palpitations hit overdrive, let me rip into a tantalizing SEO tidbit that could help boost your website’s rank on Google. Recently, Google...

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Client Web Design Spotlight: CJEX New Design

Entering a new year, Canadian Jewelry Exchange worked with us to redesign their website. We developed a new style for the site, and made it work even better on mobile. Launched recently, it received a bunch of great updates: New logo,...

big photography for web design

A Love Letter To Big Photography In Web Design

Dearest modern web, There’s something I’ve been meaning to say, but verbal expression hasn’t come easy. Have my words been stolen by the thousands, tied up in pictures of sun-kissed canyons and spectacular city skylines?  If the 12 examples below...

Penticton Website Design: Client Highlights

When looking for Penticton website design or other digital services you might be considering an agency from Vancouver or even beyond Canada. While website design and other digital services can be completed remotely, nothing beats an in-person meeting to plan the project objectives...

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Memorable User Experiences with Minimalist Web Design

The confines of restraint test our creativity in ways that often result in memorable experiences. Stripping a web design down to its essential elements can provide users with focused access to what they want to accomplish, and what you wish...

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New Google Adwords Feature: Price Extensions

Google recently rolled out a new feature for Adwords advertising accounts: Price Extensions. What are Adwords Price Extensions? These extensions allow advertisements on Google Search to display a list of products/services and their prices. This extension is exciting for a few...

Here Are The Top 7 Digital Marketing Tips For 2017

At Navigator Multimedia, we care about creating value. Not only for our clients, but for anyone who finds their way here. We’re sharing our top 7 digital marketing tips for 2017 with everybody. Use them as you will to help guide...