Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share the same space? Companies are comprised of people, who inherently make mistakes. As our online identities absorb our “true selves”, businesses must...
I want to share one of my favorite words with you. It has magical properties for social media. And it reminds me of a certain Lauryn Hill song that was probably my introduction to its definition, in all its universal...
“I’d need a week to see everything,” says nearly every acquaintance of mine that has experienced the Louvre in Paris, France. With over 35,000 objects displayed over the space of 652,300 square feet, the Louvre is the most visited art...
Today you get an explanation of Pinterest. In our next blog, you will discover how Pinterest can help small businesses with brands to market. Horse before the cart, friends. Like Facebook, Twitter, and other explosively popular social platforms before it,...
With traffic tracking tools like Google Analytics, measuring the effectiveness of your website comes down to numbers and figures. Here you get the hard facts about your website; what works for users, and what doesn’t. As SixRevisions contributor Claudiu Murariu suggests,...
A fresh WordPress site, complete with business branded colours and fonts stares back at you with blank expectation. Getting this social media marketing stuff up and running seemed like a feat within itself. And yet, the real work has just...
Available billions of individual sets of eyes, a Facebook Page for your small business can stretch a marketing budget and spread valuable awareness of your brand. Those users anticipate special discounts, information, and the opportunity to sound off when they agree...
You hear it so often amongst web designers and marketing gurus, but this is one worn piece of gum that shouldn’t be retired to the garbage bin just yet: “Content is king.” It is! It reigns supreme! Just listen to...
Search strategist Jason Acidre presents a strong theory for the future of search engine optimization in his recently published article, “Branding in SEO-The Big Shift in Online Marketing.” He predicts that business branding “is one of the biggest factors that...
Turkey dinners and fairytales. When I think about “breadcrumbs”, no immediate connection to website navigation appears in my brain. No, I’m considering pesky birds. Flaky pastries. But I’ve got to consider breadcrumbs in a tech context. And you might need...
Don’t toss out any clichéd first impression advice when considering your small business’ website. That page visitors land on? The one you directed them to, via business cards or flyers or word-of-mouth? It’s the first impression, and you definitely don’t...
Bringing your non-profit organization to the Internet with a dynamic web site can increase cause awareness, give volunteers and administrators easy access to scheduling, and provide a fantastic option for donations. As a one-stop platform for information, donations, and event/volunteer...
