[NEW POST] Content Marketing
Michael Brenner, contributer for Forbes, asked, “Is content marketing the new advertising?”
Marketers and SEO experts say yes:
“When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher“. (McCoy, 2016)
“the majority (88%) of B2B marketers use content marketing in their marketing strategies” (McCoy, 2016).
Read 8 more great content marketing stats here.
Yes, readers: content is still king.
And while link building has always been considered a constructive SEO tactic, it cannot sustain high rankings in the long term like great content can. With content marketing, you don’t need to rely solely on search to gain visitors. Awesome content can attract a loyal audience all on its own.
Content marketing has infiltrated our digital landscape, where “user generated content is trusted more than advertising or promotion” (Brenner). Put business owners in the user landscape (social media platforms), and they’re building trust.
Want in? Let’s make sure we’re on the same page, first:
“Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.”
So your basic requirements for a content marketing strategy are:
- Shareable, original content.
- A strong grasp of your targeted audience.
- The channels to distribute the content effectively.
You can master these three components of effective content marketing, and join the ranks of businesses that have built a brand presence, increased web traffic, and generated leads with awesome content marketing. Welcome to the Content Marketing for Small Business Series!
Let’s hit the ground running. Our series covers:
Discovering fresh content formats, like whitepapers, case studies, and infographics
Offering practical tips for understanding your target audience and what they want from you
Sharing some new ways for maximizing your content marketing investment through different media platforms
Explore the potential of content marketing with us! Join the conversation with your comments and questions below.
Copyblogger.com CEO Brian Clark says, “Content drives the Internet.” Let’s take the wheel today!
Brenner, Michael. “Is Content Marketing The New Advertising?” 10 October 2012. Forbes.com
Copy Blogger. http://www.copyblogger.com/content-marketing/
McCoy, Julia. Why is Content Marketing Today’s Marketing? 10 Stats That Prove It August 29, 2016. Content Marketing Institute