Skip to main content

Improve your DMO Facebook page in 3 minutes (or less)

In digital marketing, we often like to start by assessing an organization against criteria of best-practices. This process can take the form of an SEO audit or something brief and specific like verifying your Facebook page.

I help businesses and organizations verify their Facebook page all the time and after a couple of quick Facebook searches, I have noticed that there are still a ton of DMO pages that have yet to be verified. I feel page verification is even more important in the Tourism vertical, so let’s get to it!

Why is it important to verify your Facebook page?

  1. Page authority. Facebook has a newsfeed algorithm and a search algorithm. In order to improve your page visibility, ensure all the information is complete and up to date, has recent reviews, and verified. Facebook is likely to favour search rank and visibility on verified pages vs. those that aren’t.
  2. Trust. Like making a purchase or any other online engagement, people want to feel safe and trust that the Facebook page is who they claim to be. This is very important for international travellers wanting to engage your DMO on Facebook. If a Facebook page is verified, that traveller has confidence that they are liking, following, reviewing, messaging, sharing content with the correct tourism organization page.

How to Verify your Facebook Page

  1. Navigate to your Facebook page settings.
    You will need to be an admin user on the page you are wanting to verify. 
  2. From Settings > General, find “Page Verification” and click edit. Facebook will want to verify your page by triggering an automated phone call which will deliver a 4 digit pin.
    Note: use the phone number that is already associated with that page.
  3. Confirm successful verification by refreshing your page to view a grey “check mark” next to your page name.
    Done!

Conclusion

So much of your digital success is made up of small, incremental improvements. Verifying your Facebook page is a quick way to improve your presence and with this momentum you can move on to more significant upgrades and best practices. If you had any challenges or verifying your page or wanted to share your experience, let us know in the comments or send me an email directly: scott@navigatormm.com.

Related Posts

Kelowna SEO Company | Navigator Multimedia

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

Four people sit and stand around two laptops as they study SEO and digital marketing for their online business.

The Importance of SEO & Content Marketing in Digital Marketing (2023 Guide)

Own a business, work in sales, or manage a marketing department? This article explains the importance of SEO (search engine...

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....