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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

Tag: brand identity

What Is Brand Voice and How to Find Yours

Let's cut right to the chase. Your brand voice is your business's personality. It’s what you say, sure, but it’s really about how you say it. It’s the consistent, distinct feeling you leave with people every single time they see...

A Guide to Health and Wellness Branding That Truly Connects

When you hear the word "branding," it's easy to picture a fancy logo or a specific colour palette. But in the health and wellness world, it's so much more. It's the whole feeling you create for your clients—that gut feeling...

Opinion On Brand Identity: Does Yours Speak For Itself?

When the word brand is mentioned, many of us instantly think of the well-established examples we know and see every day. Do you think of Google, Nike, McDonalds? Maybe you think of Snap-On, or Mastercraft if you’re a mechanic, or DeWalt...