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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Business Update

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Tech Word To Know: Breadcrumbs

Turkey dinners and fairytales. When I think about “breadcrumbs”, no immediate connection to website navigation appears in my brain. No, I’m considering pesky birds. Flaky pastries. But I’ve got to consider breadcrumbs in a tech context. And you might need...

Homepage Hit List

Homepage Hit List

Don’t toss out any clichéd first impression advice when considering your small business’ website.  That page visitors land on? The one you directed them to, via business cards or flyers or word-of-mouth? It’s the first impression, and you definitely don’t...

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Get Your Vision on the Table: Part Two

Previously I highlighted some factors to keep in mind when choosing a web development company to bring your marketing visions to the Internet. I mentioned the importance of having efficient communication with the company you choose, whether through email, phone, or...

vision on the table

Get Your Vision on the Table, Effectively

It looks beautiful in your mind. The hours spent visually fashioning the perfect website to promote your small business have been constructive and exciting, as the details inch you closer to something you can practically reach out and touch. This...