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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

Tag: google ads

Facebook Ad vs Google Ad: Which Platform Wins for Your Business?

When it comes to digital advertising, the classic debate is often Facebook Ads vs. Google Ads. If you’re looking for the short answer, here it is: Google Ads helps you find new customers, while Facebook Ads helps new customers find...

What Is Cost Per Click? A Simple Guide for Okanagan Businesses

Cost Per Click, or CPC as it’s usually called, is an advertising model where you only pay a small fee when someone actually clicks on your ad. It’s a pretty simple idea. Instead of paying for your ad to just...

google-search-console

Google Ads Glossary of Terms

Digital Marketing is a big industry. There are many words and abbreviations used to describe certain functions or activity – that can get confusing pretty quick. When working with SMBs we take the time to explain in plain English the marketing channels available...