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Client Web Design Spotlight: CJEX New Design

Entering a new year, Canadian Jewelry Exchange worked with us to redesign their website.

We developed a new style for the site, and made it work even better on mobile.

Launched recently, it received a bunch of great updates:

  • New logo, colour scheme, and fonts
  • Video on the homepage, seamless across mobile tablet and desktop
  • Shoppable Instagram feed
  • New top navigation structure – essential items only, with everything else placed in the footer
  • New Tacori page, as Kelowna’s exclusive dealer
  • Lifestyle shots to break up product list pages
  • Infinite scroll on product list pages
  • Many mobile compatibility updates

See it now at

Old Home Page Design

Old Products List Page

New Colour Scheme and Visual Elements

New Products Page with Infinite Scrolling and Lifestyle Imagery

Infinite scrolling allows the user to browse product categories at depth, rather than flipping through pages of products. Lifestyle imagery integrated with product category pages helps break up the repetitive “grid” in the product view.

New Instagram Shopping Feed

Integration with 3rd party Instagram tools allow CJEX to communicate their brand experience from IG on their website. Users can shop the feed by linking to product pages tagged on the feed.

Product Page

Split screen layout on product pages makes for efficient use of space, less scrolling and creates a strong balance between lifestyle and important product information.

See the new design at

Website design has a powerful influence on the path to purchase and communicating your business brand. Designing the content with a visual hierarchy prioritizes the information thats important to the user. Using a mix of creative and analytic data we are able to optimize the website navigation per device, and refresh the brand to meet the modern shopping experience.


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