Google coined the term micro-moments to define those fleeting instances where people turn reflexively to mobile devices to get what they need. Specifically, micro-moments occur when:
- I want to know
- I want to go
- I want to do
- I want to buy
From a smart phone or tablet, we can meet our needs very quickly. These short bursts of action are rich with intent and decisiveness.
Google believes there is high value for brands in these micro-moments; marketers should pay attention. Slow, difficult-to-navigate websites are more likely to be abandoned in the short-lived momentum of a micro-moment. Customers are won and lost in the decisive few seconds it takes to accomplish a goal, whether it’s the purchase of a concert ticket or locating the best place in town to buy fresh seafood.
Welcome to what Google calls the new battleground for brands.
You can get a head start on the competition by ensuring your website delivers a user-friendly mobile experience. With responsive web design, content on your website is delivered based on the screen size it is being viewed on, so from tablets to smart phones to desktop screens, the browsing experience is stress-free. When a user is engaged in a micro-moment, patience is low; your web presence cannot slag behind with slow loading times or barriers to access.
Want more information about micro-moments?
Check out our article at Kelowna’s Daily Courier about micro-moments, and read our creative examination of micro-moments in action at our blog!
Questions about micro-moments?
Our Marketing Director Scott Bauer is here to answer you questions about micro-moments. Call at 250-862-9868 or email today!
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