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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: June 2016

The Top 3 Takeaways From Canada's Best Digital Marketing Conference

Conferences we attend for work can often be dull affairs. Luckily that wasn’t the case with the Call-To-Action (#CTAConf) conference we attended in Vancouver this June. While it was lighthearted and fun enough that non-marketers would have had a great time, it was also...

Green Googlin

Google Search Goes Green

If you’re a frequent Googler like us, you may have noticed a slight change in the search results in the past week/month. The ad results at the top of the page have had their ‘Ad’ tag changed to green, from...