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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: July 2016

Google Maps Reveals A New Look

In a push for a more simplistic design and to enhance the user experience, Google has recently implemented a few new updates to Google Maps. The biggest difference in this new update, is the colour scheme applied to help differentiate...

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Mascots Rally Around Social Media Marketing

After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Previously we outlined the basics and benefits of incorporating...

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Not Your Typical Football Rally: Marketing Online With Mascots

You might not remember your high school quarterback’s name, but I’ll bet that you’d recognize the team mascot anywhere. Memorable, symbolic, and exaggerated in fun, mascots represent the team as a whole, giving audiences a focal point throughout every game....