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AI Website vs Human Website? Which Is Best for Your Business?

Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...

Month: November 2016

User Research on a Shoestring

User Research on a Shoestring

A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share. On the importance of structuring an understanding of the personality, preferences, and contexts of a...

5 Tips For A Project-Perfect Relationship With Your Web Design Team

5 Tips For A Project-Perfect Relationship With Your Web Design Team

“We need to stop thinking about the client, agency, and ‘employees’ as separate entities,” urges Net Magazine contributor Carl Smith. He suggests, “think about people who have shared goals regardless of where they fit into a relationship,” as the ultimate...

What Makes Content Marketing Worthwhile? 5 Experts Explain

It’s often said (jubilantly, with much hand-waving and jumping up and down), that content “is the future of marketing!” And you know, I think it is. But that proclamation doesn’t really address the here and now, does it? I mean, as...