Project manager and content director at Navigator Multimedia Inc. Her web writing heroes are Jakob Nielsen, Ginny Redish and Ann Handley, and her TeuxDeux app (thanks, Tina Roth Eisenberg!) is everything.
Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
It’s not about you (Sorry!). As rich and detailed as your company history may be, not even the “About Us” page has room for the heart-pounding, three-volume-sized narrative it deserves. But wait! Don’t toss the scrolls in the fire just yet. Take another...
Your company website can serve a variety of purposes. Increase customer loyalty, boost awareness, promote new products and services; all very practical motivations for a web presence. But at the core of online advertising, we pursue believability. We want users...
Welcome to Part 2 of our WordPress Beginner’s Guide. Previously, we showed you how to create a WordPress Page. Today, we’re going to outline the best practices for WordPress SEO options, using the Navigator Multimedia WordPress theme. You want to...
Welcome to the first tutorial in our WordPress Beginner’s Guide series! We’re starting on the first page. The first WordPress Page, that is. Our examples today feature Chimera, an easy-to-use WordPress framework created by the development team at Navigator Multimedia. WordPress Pages...
If your small business website is ready for a content overhaul, start with a strategy that synthesizes the content across all your current advertising channels. This is called an omnichannel content strategy, and it’s part of the experience retailers and...
Looking back, United States President Barack Obama recognizes the impact of storytelling to inspire a group of people, and offer a richer explanation of information. In an interview this July with CBS New’s Charlie Rose, Obama says: “The mistake of...
I love breakfast. When there’s a fridge with cold milk and a cupboard stocked with delicious cereal, I practically beat the alarm clock in the morning for that meal. There’s an experience there, and it requires a few things. A...
Google is a vital organ in the YouTube video-sharing beast. Since Google acquired Youtube in 2006 (for a cool $1.65 billion stock-for-stock deal), viewership has soared to 4 billion per day in 2016. Those are the facts we’re faced with...
Your four-year-old daughter picks a book for you to read before bedtime. It’s the same battered copy of a Robert Munsch story that’s been favoured for nights on end. This trend makes you weary, as she comes to you with...
Social proof lives on bookshelves, where a glimmering “O” sticker signifies certain novels as worthy of Oprah Winfrey’s approval. Social proof greets us on highways, as we whiz past “Over 247 Billion Served” signs attached to those famous golden arches....
For small business owners with e-commerce on the brain, this is the bare-bones introduction to an effective online purchasing experience. Every essential component of an e-commerce solution deserves a textbook explanation unto itself, but we haven’t got the time. Canadians...
Next time you prepare to launch a new marketing campaign, go see what your Twitter followers are saying about your business. They may have already discovered the edge that you are looking for. You might not find it within your...
