Skip to main content

Call Extensions are now compatible with Gmail Ads

Recently I’ve been experimenting with Gmail ads for some of our clients. Today I received an email from our Google rep with a note saying “Call Extensions are now compatible with Gmail Ads”.

I took a peek at one Gmail campaign where Call Extensions were available, and indeed they have been firing on mobile devices:

gmail call extensions

To add a phone number to a Gmail ad previously you’d have to include it somewhere in your image or written copy, or use custom HTML. I can’t find any documentation from Google about call extensions and Gmail ads specifically. I’ve asked my rep to see if he has any to send over and will update this post if he sends something.

gmail mobile ad expanded
Example of call extension in Gmail mobile ad. Source: fairetail.be

Try adding call extensions to your Gmail ads using the Extensions tab in Adwords. Thanks and leave a comment if this was helpful!

Related Posts

12 Best AI Tools for Small Business Owners in 2025

Running a small business involves managing many roles, such as CEO, marketing manager, and tech support. We collaborate with business owners throughout the Okanagan, from Kelowna to Vernon, and recognize how daunting it can be to add "learn AI" to...

Your Guide to AI for Small Business in 2025

Using AI in your small business is really about getting a smart assistant to handle the repetitive, time-sucking tasks. It’s a way to automate parts of your marketing, improve customer service, and make your day-to-day operations run smoother. You don’t...

How to Increase Online Sales Without the Hype

If you want to drive more online sales, you have to start with your website. It needs to be fast, mobile-friendly, and so simple a cat could navigate it. It’s easy to forget, but your website is your best salesperson—it...

Kelowna SEO Company | Navigator Multimedia