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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: BC Tourism

Improving Website Accessibility in the Tourism Industry.

Prospective travellers scour tourism websites planning their next getaway, but some websites are falling short of providing equal access to everyone. For many users, surfing the web is more complicated than a click of the mouse.  Individuals with accessibility needs...

Website Tagging Initiative

Destination BC and the Website Tagging Initiative

Post Contents: Introduction Building a Powerful Marketing Network Website Tagging Overview What happens when a Floodlight Tag is added? What kind of information is collected? Conclusion Introduction The tourism industry in British Columbia is undergoing some pretty radical change. In...