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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Search Advertising

How to Write Click-Worthy Ad Copy for Google Search Ads

PPC ads are great, but copywriting can be a pain, and get in the way of seeing results.   No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...