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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: June 2012

Discover Your Next Marketing Tactic Bottom-Up

Discover Your Next Marketing Tactic, Bottom-Up

Next time you prepare to launch a new marketing campaign, go see what your Twitter followers are saying about your business. They may have already discovered the edge that you are looking for. You might not find it within your...

Spelling: A Serious SEO Subject Matter

Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want to consider going back to class. Google Search Quality leader Matt Cutts has explained that although spelling and grammar have not “recently”...

SEO Secret Weapon- Long Tail Keywords

SEO Secret Weapon: Long Tail Keywords

With a surge of black-and-white animals overtaking Google search results (ie. Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt.  Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly.  Our...

5 Ways to Reward Your Existing Customer Base Online

5 Ways to Reward Your Existing Customer Base Online

That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer.  It...