Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
How A Business To Business Marketing Agency Works Ever felt like your marketing muscle never quite flexed? A business to business marketing agency (or B2B marketing agency) is your personal trainer—helping you set goals, spot weak spots and tune up...
You’ve probably seen ‘CTR’ pop up in your marketing reports and wondered what it actually means. Let's get straight to it. Put simply, your click-through rate is the percentage of people who see your ad, email, or search result and...
Figuring out how to advertise your business can feel like you're staring at a huge, blank wall, right? It’s a common feeling, especially for small business owners here in the Okanagan. You know you need to get the word out,...
Trying to figure out where to spend your marketing dollars can feel… overwhelming. You've got Google Ads on one side and Facebook Ads on the other, and everyone's telling you they're both essential. So, what's the real story? Let's break...
Let’s be real, the phrase “real estate content marketing” sounds a little… stuffy, doesn’t it? But if you strip away the jargon, it’s really about one simple thing: becoming the most trusted, helpful, and knowledgeable realtor in the Okanagan—and doing...
Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
No two days are the same at Navigator Multimedia. Join our crew and be a part of the action. Full-time starting ASAP. Must be willing to work remote. Position: SEO & Social Content Coordinator A qualified candidate is self-driven, passionate...
Looking to build your email list? Lead magnets are an effective marketing strategy that can help grow your email list while giving your new subscribers something in return. Despite the myriad of options for digital communication, email remains the golden...
We are very excited to be visiting some of our clients this week in Calgary and Canmore. We put a lot of effort into the businesses we work with, and sometimes that means traveling to sit down in person to...
The privacy policy on a website helps to improve transparency between your website visitors and your business. It’s a page on a website where the business will disclose the types of information that is collected from its website visitors, as...
PPC ads are great, but copywriting can be a pain, and get in the way of seeing results. No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...
