Choosing between an AI website builder and a human designer is like picking a co-pilot for a road trip. Do you want the supercomputer that navigates by satellite and pure data, or the seasoned driver who knows all the best...
Here’s a dream for you: You’re driving home from work when suddenly you remember the Twitter profile you meant to set up today for your small business. The task has nagged at you for weeks, but you’ve always found something...
You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...
The mullet. Short at the front and sides, long and wavy in the back. During it’s prime in the eighties, the mullet hairstyle broke hearts and commanded respect. And then something changed. Time passed. Hairstyles evolved. Tastes shifted. The mullet...
“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But what if you want more than just success in your industry? What if you want to be the best in...
It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on camping trips and grazes in the sun, you’re stuck inside, getting pastier by the minute. By the time Friday finally...
If only marketing your business online was as easy as taking a broken vehicle to a mechanic. “Fix it,” you’d say. “Alrighty, then,” the mechanic would respond. A couple hours later, you’d walk out with an oiled-up online presence that...
When you’re shopping for a web designer, asking questions about price, timeline, and past client experience makes sense. But be warned: web designers are so ready for those. There’s another layer of questions worth asking a web designer before making...
Strange confession: I love fad diet infomercials. I don’t watch much televsion these days, but when I do, anything touting a miracle milkshake, exercise contraption, or weight-loss pill totally drags me in. Those D-list celebrity spokespeople with their absurd tans...
Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online. When the conditions are right, the payoff for a great piece of newsjacked content can be huge. We’re talking significant...
The definition is in the name, but it only tells half the story. Yes, a ‘landing page’ involves users landing on a page. But how did they get there? And what are they supposed to do next? We’ll tell you...
Do you ever look back on your career and wonder, “How did I get here?” You might chalk it up to dumb luck. Maybe you just happened to be at the right place at the right time. Or maybe, just...
Tough love. It’s usually not my style around here. But previously when we were talking about the authority-boosting Google algorithm change, I got a bit snarky on the subject of “boring” industries. “Ah, your industry is ‘boring’? Right. Sounds like an...
