Navigator Blog

Imagine you’re at a networking event, chatting with a new acquaintance. The conversation is engaging; this persons speaks with great passion for their work. So when they tell you they have a business blog, you feel immediately compelled to ask for the web address. If the blog...

I’m going to make this quick, because my stomach is growling and it’s almost lunch time. Business owners often ask me “How much does a website cost to build”? Fortunately, I love this question and am happy to chat their ears...

In a push for a more simplistic design and to enhance the user experience, Google has recently implemented a few new updates to Google Maps. The biggest difference in this new update, is the colour scheme applied to help differentiate...

After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Previously we outlined the basics and benefits of incorporating...

You might not remember your high school quarterback’s name, but I’ll bet that you’d recognize the team mascot anywhere. Memorable, symbolic, and exaggerated in fun, mascots represent the team as a whole, giving audiences a focal point throughout every game....

Conferences we attend for work can often be dull affairs. Luckily that wasn’t the case with the Call-To-Action (#CTAConf) conference we attended in Vancouver this June. While it was lighthearted and fun enough that non-marketers would have had a great time, it was also...

If you’re a frequent Googler like us, you may have noticed a slight change in the search results in the past week/month. The ad results at the top of the page have had their ‘Ad’ tag changed to green, from...

In 2012 Sarah here at Navigator Multimedia published 5 Essential E-commerce Elements, and it’s consistently been one of our most read articles. Given it’s nearly 4 years old now, we figured the topic deserved revisiting. Canadians will spend more than 30 billion dollars...

Cross domain tracking with Google Tag Manager (GTM) is an excellent way to ensure you don’t lose Google Analytics data when users move between your different domains during the same session. This post will cover the set up steps, with...

There are 3 ways to implement AdWords Remarketing: Place a tracking tag on your website (AdWords) Google Tag Manager Google Analytics This guide will show you step-by-step, how to set up AdWords remarketing lists through Google Analytics. Managing your remarketing...

You’re about to learn some tips to help you prepare for more mobile customers. But first, can we talk about that crazy stat about smartphone traffic? Ten times more global smartphone traffic in 2019 than in 2015! Mobile Internet consumers are to...

Originally published on January 15 2016 in Kelowna’s Daily Courier and online at www.kelownadailycourier.ca By Sarah Bauer The easiest New Year’s resolution to make good on this year is to fix your lame passwords. It could save you from having...