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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: digital marketing

navigator multimedia team

✅ Update: Position Filled! We're Hiring - Experienced SEO & Social Content Coordinator

No two days are the same at Navigator Multimedia. Join our crew and be a part of the action. Full-time starting ASAP. Must be willing to work remote. Position: SEO & Social Content Coordinator A qualified candidate is self-driven, passionate...

Large magnet attracting emails

3 Ways [with examples] Your Business Can Use Content To Incentivize A Conversion

Looking to build your email list? Lead magnets are an effective marketing strategy that can help grow your email list while giving your new subscribers something in return.  Despite the myriad of options for digital communication, email remains the golden...


We'll be in Calgary & Canmore this week! (June 5th-8th)

We are very excited to be visiting some of our clients this week in Calgary and Canmore. We put a lot of effort into the businesses we work with, and sometimes that means traveling to sit down in person to...

privacy policy

Why a privacy policy matters for your business website

The privacy policy on a website helps to improve transparency between your website visitors and your business. It’s a page on a website where the business will disclose the types of information that is collected from its website visitors, as...

How to Write Click-Worthy Ad Copy for Google Search Ads

PPC ads are great, but copywriting can be a pain, and get in the way of seeing results.   No matter how good Google’s algorithms and automated features are, you still need strong copy to get those clicks and conversions. Here’s a...