Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
If your small business website is ready for a content overhaul, start with a strategy that synthesizes the content across all your current advertising channels. This is called an omnichannel content strategy, and it’s part of the experience retailers and...
Looking back, United States President Barack Obama recognizes the impact of storytelling to inspire a group of people, and offer a richer explanation of information. In an interview this July with CBS New’s Charlie Rose, Obama says: “The mistake of...
Your four-year-old daughter picks a book for you to read before bedtime. It’s the same battered copy of a Robert Munsch story that’s been favoured for nights on end. This trend makes you weary, as she comes to you with...
Social proof lives on bookshelves, where a glimmering “O” sticker signifies certain novels as worthy of Oprah Winfrey’s approval. Social proof greets us on highways, as we whiz past “Over 247 Billion Served” signs attached to those famous golden arches....
Next time you prepare to launch a new marketing campaign, go see what your Twitter followers are saying about your business. They may have already discovered the edge that you are looking for. You might not find it within your...
That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer. It...
I want to share one of my favorite words with you. It has magical properties for social media. And it reminds me of a certain Lauryn Hill song that was probably my introduction to its definition, in all its universal...
“I’d need a week to see everything,” says nearly every acquaintance of mine that has experienced the Louvre in Paris, France. With over 35,000 objects displayed over the space of 652,300 square feet, the Louvre is the most visited art...
You hear it so often amongst web designers and marketing gurus, but this is one worn piece of gum that shouldn’t be retired to the garbage bin just yet: “Content is king.” It is! It reigns supreme! Just listen to...
Search strategist Jason Acidre presents a strong theory for the future of search engine optimization in his recently published article, “Branding in SEO-The Big Shift in Online Marketing.” He predicts that business branding “is one of the biggest factors that...
Don’t toss out any clichéd first impression advice when considering your small business’ website. That page visitors land on? The one you directed them to, via business cards or flyers or word-of-mouth? It’s the first impression, and you definitely don’t...
Bringing your non-profit organization to the Internet with a dynamic web site can increase cause awareness, give volunteers and administrators easy access to scheduling, and provide a fantastic option for donations. As a one-stop platform for information, donations, and event/volunteer...
