Navigator Blog

Tag: Search Engine Optimisation

  • The #1 Tip For Impressive Web Marketing Copy

    Your company website can serve a variety of purposes. Increase customer loyalty, boost awareness, promote new products and services; all very practical motivations for a web presence. But at the core of online advertising, we pursue believability. We want users...

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  • Spelling: A Serious SEO Subject Matter

    Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want to consider going back to class. Google Search Quality leader Matt Cutts has explained that although spelling and grammar have not “recently”...

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  • SEO Secret Weapon: Long Tail Keywords

    With a surge of black-and-white animals overtaking Google search results (ie. Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt. Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly. Our...

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  • Branding: The Next Frontier For Online Marketing?

    Search strategist Jason Acidre presents a strong theory for the future of search engine optimization in his recently published article, “Branding in SEO-The Big Shift in Online Marketing.” He predicts that business branding “is one of the biggest factors that...

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