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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Search Engine Optimisation

agile-content-marketing

Agile Content Marketing: What You Need to Know

Traffic and leads. As business owners, we flock to social media, content creation, PPC advertising, and other search tactics because we want higher traffic and more leads. Every day, a new strategy rears its head in the marketing landscape.  How...

The #1 Tip For Impressive Web Marketing Copy

The #1 Tip For Impressive Web Marketing Copy

Your company website can serve a variety of purposes. Increase customer loyalty, boost awareness, promote new products and services; all very practical motivations for a web presence. But at the core of online advertising, we pursue believability. We want users...

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Score Higher Rankings: Best Practices for WordPress SEO

Welcome to Part 2 of our WordPress Beginner’s Guide. Previously, we showed you how to create a WordPress Page. Today, we’re going to outline the best practices for WordPress SEO options, using the Navigator Multimedia WordPress theme. You want to...

higher-video-rankings

5 Content Tips For Higher YouTube and Google Rankings

Google is a vital organ in the YouTube video-sharing beast. Since Google acquired Youtube in 2006 (for a cool $1.65 billion stock-for-stock deal), viewership has soared to 4 billion per day in 2016. Those are the facts we’re faced with...

Spelling: A Serious SEO Subject Matter

Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want to consider going back to class. Google Search Quality leader Matt Cutts has explained that although spelling and grammar have not “recently”...

SEO Secret Weapon- Long Tail Keywords

SEO Secret Weapon: Long Tail Keywords

With a surge of black-and-white animals overtaking Google search results (ie. Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt.  Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly.  Our...

Branding The Next Frontier For Online Marketing

Branding: The Next Frontier For Online Marketing?

Search strategist Jason Acidre presents a strong theory for the future of search engine optimization in his recently published article, “Branding in SEO-The Big Shift in Online Marketing.” He predicts that business branding “is one of the biggest factors that...